Is There a Hole in Your Sales Funnel?

Let’s talk business development for a moment.

Question: What happens when you give out a business card at an industry function?

What happens when somebody refers you to a friend or family member?

What happens when a potential client looks you up on LinkedIn?

If they’re thinking about hiring you or referring work your way… they are going visit your website.

Before they call you… before they drive to your office… before they schedule a consultation. They visit your website.

According to LexisNexis, more than three fourths of consumers use the internet while searching for a lawyer.

So what will they find? Is your website an effective link in your sales funnel, or are you losing business because your website doesn’t inspire confidence, engage your visitors, and demonstrate your credibility?

We recently created a Website Appraisal worksheet that you may find helpful. It’s designed to help you figure out how effective your website is as a business development tool, and to identify specific areas that need improvement. You can click here for free access.

In addition, consider these five questions:

  • Can a website visitor quickly identify what you do, and who you help?
  • Does your website contain resources that demonstrate your expertise… like reports, articles, blog entries, links to books you’ve published, etc?
  • Does your website engage your visitors through appealing design, and easy-to-digest visual elements like photos and video?
  • Does your website make it quick and easy for visitors to contact you?
  • Is your website mobile friendly so that visitors using their phone or tablet can find what they’re looking for?

If not… your website isn’t serving you as well as it could be and you are probably losing out on business you otherwise could have closed.

How much more money could you make by fixing the hole in your sales funnel?

 

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Daniel Decker

Daniel Decker is a co-founder and Partner at Spotlight Branding. In addition to helping lawyers stand out from the crowd, he spends his time writing, dreaming up new marketing strategies, and coming up with catchy subject lines. In his spare time, Daniel enjoys playing sports, guitar, politics, and Minnesota sports.