Facebook Ads for Beginners: What You Need to Know

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📱 Thinking about Facebook Ads but not sure where to start? Danny Decker breaks down everything law firms need to know before spending a single dollar on Meta’s platform. From targeting high-value clients to understanding when Facebook Ads make sense (and when they don’t), this episode is packed with strategic insights and real-world advice for beginners ready to make smart marketing moves.

📌 Key Takeaways

  • Facebook Ads let you target ideal clients by income, geography, and lifestyle.
  • These leads are cheaper but require more nurturing than search leads.
  • Organic posting and boosting are not the same as running true ad campaigns.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!