Focus on People, Not Search Engines – LFMM 262

When you focus on search engines and not people, you end up focusing on what Google wants and not your audience. Think of the kind of content people want and how it can connect to them on a personal level.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!