🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
🚀 Your “Contact Us” button isn’t the problem—it’s everything leading up to it that determines if a potential client clicks or bounces. In this episode, Danny Decker and Eddie Dzialo join host Mike Pelletier to reveal why most law firm CTAs fall flat—and how you can make yours irresistible. From connecting with emotional triggers to selling the transformation (not just the service), learn the key moves to make your CTAs client magnets instead of dead ends.
📌 Key Takeaways:
- Why “Contact Us” isn’t enough to drive action from website visitors.
- How to build emotional momentum before the CTA.
- Proven strategies to boost conversions without changing your button text.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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