Are Books the New Business Cards for Lawyers?

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Using Books as Business Cards: A New Marketing Strategy for Lawyers
In this episode, we continue our conversation with attorney and author Joel Ankney as he reveals his innovative approach to networking: using his books as business cards. Joel shares how handing out copies of his book at events and offering them to contacts has opened doors to new referrals, reignited old connections, and showcased his expertise in a memorable way. Discover how this creative strategy can set you apart, demonstrate your knowledge, and lead to meaningful client relationships. If you’re looking to make a lasting impression and expand your network, tune in to learn how a book might just be the new business card for your law firm.

Find Joel here: Attorney & Author

👉Here’s what you can expect:

• Learn how using a book as a business card can enhance your networking and referral opportunities
• Discover practical tips for leveraging your published work to showcase expertise and attract ideal clients

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!

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