The Honest Truth: Most Marketing Agencies Don’t Do Enough of This!

🎙Listen on SpotifyApple Podcasts, or wherever you get your podcasts!

📉 Most marketing agencies (and even law firm owners) make big decisions based on what “looks good” rather than real data. But without proper A/B testing, you’re leaving money on the table—every single time. In this episode, Smike, Eddie, and Danny expose the biggest flaw in law firm marketing and what you should be doing instead.

📌 Key Takeaways:

  • Why guessing in marketing is costing law firms money
  • The power of A/B (or even ABCD) testing for real results
  • How to optimize your ads and landing pages the right way

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!