🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
🚨 SEO is changing, and fast! The days of keyword stuffing and backlink tricks are over. Search engines—and AI-generated results—now favor authoritative, high-value content over gimmicks. In this episode, Eddie and Smike break down what this shift means for law firms and how you can attract real, qualified leads (not just random “Chicken Nuggets” 🐔).
📌 Key Takeaways:
- Why traditional SEO tactics like backlinks aren’t enough anymore
- How AI and search engines now prioritize expert-driven, trustworthy content
- The new way to optimize your firm’s online presence for better visibility & real leads
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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