Finally, after 7 long months, we have arrived at the final installment of our series on how to create engaging content! So far we’ve looked at the “Top 3” method, the “One Thing” strategy, the “Success Story” hack, the “Inspiration” method, the “Cool” strategy, and the “Markerboard” method. The final strategy is one of our favorites – The Secret Sauce.
For many years, business owners hoarded their methods and processes as closely as if they were hiding long-lost treasures. However, at the end of the day, no one can ever do things as well as you can, but even just attempting to replicate the things you do can help someone else gain traction and get ahead. And when that happens, they’ll point to you as the hero and expert that helped them out!
We live in a world where we all want to work with the absolute best. How can you prove that you’re the best? By giving away the knowledge and information you have that has helped you get to where you are. So whether you’re communicating a productivity hack to your audience or sharing a systems success with other firm owners, be open and willing to share your secret recipes for success.
If you’ve noticed based on the rest of our content, we believe in this strategy a TON, and it has helped people see us as thought leaders in the marketing industry. The best part? We haven’t lost revenue or seen any negative effects of this. Rather, we’ve continued to grow.
If you implement this content strategy, as well as any of the others we’ve covered in this series, we believe you’ll continue to grow as well.
Spotlight Branding
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