How Relevant is SEO for Law Firms Today?

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🎯 Does SEO still work for law firms in 2025? In this episode, Danny Decker tackles the tough question that’s on every law firm owner’s mind. With AI tools like ChatGPT starting to change how potential clients search, the marketing landscape looks very different than it did just a year ago. Danny breaks down the realities of Google’s staying power, where SEO still delivers, and why the smartest firms are already adapting their strategies for the AI era.

📌 Key Takeaways

Google still drives the majority of high-intent traffic, but AI is taking a growing share.
SEO isn’t right for every law firm — the best clients may come from other platforms.
Firms must explore how to get recommended by AI tools like ChatGPT to stay ahead.

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