Direct Response vs. Brand Awareness Marketing – LFMM 373

There are two primary forms of marketing out there – direct response and brand awareness. On this week’s episode of The Law Firm Marketing Minute, we explore both and discuss where you should be focusing the majority of your marketing investment.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!

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