Direct Response vs. Brand Awareness Marketing – LFMM 373

There are two primary forms of marketing out there – direct response and brand awareness. On this week’s episode of The Law Firm Marketing Minute, we explore both and discuss where you should be focusing the majority of your marketing investment.

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Spotlight Branding

Spotlight Branding is an internet marketing and branding firm for lawyers. Our goal is to help our clients create an online presence that positions them as a credible expert in their field, keeps them connected with their network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find them!

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