Free Resource, Newsletter Sign Up

2022 Legal Marketing Trends Report

Get the latest data and knowledge from law firms all over the US!

  • This field is for validation purposes and should be left unchanged.

Join the Insider
Community

Get free marketing tips delivered to your inbox every week!

Join the Insider
Community

Get free marketing tips delivered to your inbox every week!

  • This field is for validation purposes and should be left unchanged.

1,2,3… Section

The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

 

It’s Time to Announce the winner of Our $30,000 Marketing Makeover Drawing!

As you may already be aware, Spotlight Branding turned 10 years old last year, and to celebrate we kicked off our biggest prize giveaway in our history. Everyone who sat down for a marketing consultation with us in the last few months was entered into our drawing for a chance to win a VIP 2-day experience at our offices in Charlotte, NC where we’re going to create a year’s worth of custom content marketing for them. When all is said and done, our winner will receive more than $30,000 in value!

In true Spotlight Branding fashion, we wanted to have some fun with the drawing, so be sure to check out the video below to see who won!  

 

Congratulations to our winner, and thank you to everyone who participated. Be sure to keep an eye out for when our winner actually joins us for their Marketing Makeover later this year. We’ll be filming the whole thing and we’re excited to share all the methods we use to put together an entire year’s worth of content marketing for them in just two days.

We’ll be highlighting a treasure trove of useful tips and strategies you can implement yourself to create tons of extremely impactful content in a very short period of time. Stay tuned!

And if you’re serious about taking your content marketing to the next level, click here to schedule a free consultation with our Business Development Manager. We’d love to have a conversation about your needs, our services, and whether we might be a good fit to work together.