The Substance of Facebook Ads–What Matters

🎙Listen on SpotifyApple Podcasts, or wherever you get your podcasts!

📈 Most lawyers run Facebook ads without a real plan—and then wonder why nothing converts. In this episode, Danny Decker breaks down the actual components that drive ad performance: from targeting and messaging to landing pages, lead types, and follow-up systems. If you want your ad budget to go further, this is the stuff that really matters.

📌 Key Takeaways

  • Learn the difference between “Call Me Now” and lead nurture campaigns—and when to use each.
  • Discover why landing pages and follow-up can make or break your results.
  • Understand the math behind cost per lead, cost of acquisition, and campaign budgeting.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!