5 Reasons to Kickstart a New Marketing Direction Today!

Happy New Year!  We hope 2019 will be a great year for your firm.

If you haven’t already done so, the start of a new year is always a good time to think about how you plan to market your business for the calendar year. This is the ideal time to take on a new marketing initiative, and this blog will provide you with some ideas, along with a few reasons to get started today.

For example, is your website outdated and due for a makeover? Is your message and branding on point with what you’re doing in your office and communicating your expertise and reputation? Are you staying in touch with your referral sources and maximizing your opportunities as much as you would like?

If you don’t have solid answers for those questions, consider these reasons for getting started on a new marketing direction now:

1.   Achieve Your Goals with a Healthy ROI
The new year is a time to not only make personal goals, but also business goals as well. How much do you want to grow your business? How many new clients do you want to work with? Putting the right marketing in place can help you realize those goals for the year and help you focus on what you want your 2019 ROI to be!

2.   Availability in Your Budget
Hopefully, you have an idea of your budget for the year and know what you want to spend and where. Don’t wait until later in the year when your budget gets sucked up by lower priorities. For many of us, being reactive with our spending usually ends up with our money going to lesser priorities. At the beginning of the year, there should still be availability in your marketing budget. Put it to good use!

3.   Capitalize on the Momentum of the New Year
There is momentum with the new year…energy and enthusiasm for the year ahead. Capitalize on that and get an exciting new marketing initiative going! Even more, few marketing initiatives see immediate results. Start early and reap the exponential benefits as the year progresses.

4.   Ramp Up Time – Don’t Fall Behind!
Remember, quality marketing has a reasonable onboarding period. For example, a great website takes at least a few months to deliver from start to finish. Companies that promise you a website in a week or two aren’t going to provide you with a great product. Don’t settle for “good enough,” get started now so that you don’t get too deep into 2019 before launching a new campaign.

5.   Perfect Timing for a New Strategy or Refined Message
The new year is a great time to reconsider your current strategy and messaging. Do you want to focus more on a particular niche? Do you want to do more to tell your story of why you are passionate about helping your clients? Is there something that simply is not communicated as effectively or poignantly in your marketing as you would like? Make 2019 the year that it changes!

Whether it’s working with Spotlight Branding or another company, we hope you will take the steps to launch a new marketing direction for 2019. If you have any questions about where to start, we’re happy to help! Contact us today to get started.

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Spotlight Branding

Spotlight Branding is an internet marketing and branding firm for lawyers. Our goal is to help our clients create an online presence that positions them as a credible expert in their field, keeps them connected with their network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find them!

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See what other attorneys say about their experience with Spotlight Branding:

“I hired Spotlight Branding to recreate my website, which I had built myself. Spotlight Branding actively soug…
Bob Boeshaar Law Offices of Robert V. BoeshaarSeattle, WA
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Kayleene WriterLaw Offices of Kayleene H. Writer, PLCIrvine, CA
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John TottenJohn M. Totten, P.C. Attorney at LawAthens, AL
“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.
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Christina McKinnonLaw Office of Christina A. McKinnonMiami, FL
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Brett TremblyThe Trembly Law FirmMiami, FL
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Christina HollwarthHollwarth Law Firm, PLLCLongview, TX
“My law firm has been using Spotlight and John Hinson for about 6 months. We are very happy with their level a…
William O'LearyLegacy Planning Law GroupJacksonville, FL
“Spotlight Branding has been terrific. They know their stuff and do great work. We have been with Spotlight fo…
Gregory McCollumGreg McCollum Complete Legal Defense TeamMyrtle Beach, SC
“From start to finish, Spotlight Branding has exceeded my expectations.  Their team of professionals jumped r…
Lori HulbertHulbert & Associates, LLCSterling, CO
“Spotlight Branding designed our web site and now provides our ongoing  web marketing. The Spotlight Brandi…
Ray GarciaLaw Offices of Ray Garcia, P.A.Miami, FL
“Excellent Service!! Spotlight Branding has been vital in helping us grow. They always respond quickly to ques…
Jose BenitezThe Trembly Law FirmMiami, FL
“Best company ever! John is awesome and he does a fabulous job. I am very grateful to have him and his team wo…
Jeffrey HensleyHensley Legal Services, PLLCTulsa, OK
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Neil TyraThe Tyra Law FirmRockville, MD
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Vanessa VasquezVasquez de Lara Law GroupMiami, FL
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Brielle MarkWeisberg Kainen Mark, Attorneys at LawMiami, FL
“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding ha…
Lewis LanderholmLanderholm LawPortland, OR
“Excellent service and always on time! I can directly attribute a substantial percentage of our business growt…
Ethan DunnMaxwell Dunn PLCSouthfield, MI
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Melissa PearceLaw Office of Melissa M. PearceMilford, MI
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George HoughProActive Legal Care Law OfficePalm City, FL
“As the owner of a growing law firm, it is impossible to spend the amount of time necessary to keep up my firm…
Amy HoffmanAPH Law, PLLCPuyallup, WA
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Chris ClarkThe Law Office of Chris Clark, PLLCCharlotte, NC
“I have had a great experience with Spotlight Branding. I work with John and his team and they always follow u…
Thomas InkelaarInkelaar LawOmaha, NE