🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
🔥 Every lawyer knows who they want to serve—but few truly understand why those ideal clients decide to take action. In this episode, Danny Decker unpacks the often-overlooked psychology behind legal buying behavior, revealing how demographics, values, and key life events trigger hiring decisions. If you’ve ever felt like your marketing was mistimed or missed the mark, this one’s for you.
📌 Key Takeaways
- Learn the difference between demographics and psychographics—and why both matter.
- Discover the “trigger events” that put clients in buying mode.
- Avoid the costly mistake of marketing before your audience is ready.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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