3 Social Media Metrics Worth Keeping Track Of

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Focusing on Metrics That Drive Results
In this episode, Smike dives into the topic of “vanity metrics” and unveils the three social media metrics that actually make an impact. With the idea in mind that these are NOT NEEDED for law firm social media success, Smike breaks down how engagement, shares, and watch time can reveal the true value of your content. Whether you’re aiming for more meaningful interactions or just want to know what’s working, this episode will help you track the metrics that truly matter to your law firm’s growth.

👉Here’s what you can expect:

  • Understand the difference between vanity metrics and impactful metrics
  • Learn which three social media metrics are key for measuring content success

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!

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