The Best Time to Focus on Your Marketing Is RIGHT NOW

With many businesses shutting their doors and people confined to their homes, it can be easy for lawyers to hit the panic button and look for all the reasons to stop various business operations. And while you may close your physical office, your digital office should always remain open.

The silver lining in these times of uncertainty is the fact that we have the ability to continue doing business online. You can hold consultations over Zoom or Skype. You can still file the necessary paperwork online (or still drop things off when you need to). The only thing you’re losing is the physical face-to-face contact.

With that in mind, there has never been more opportunity to place an emphasis on your marketing – and no, we’re not just saying that because we’re a marketing company. Think about this:

  • People will be spending more time on social media
  • People will be spending more time online
  • People will be paying more attention to their inbox

That means your firm has an even higher chance of being found! So if your social media presence is lacking (or non-existent), if you’re not staying in touch via email with your contacts, and if your website looks outdated and your messaging is vague or boring – YOU’RE MISSING A HUGE OPPORTUNITY.

As things progress, the need for legal services is likely to increase. Make sure you stand out from the crowd. Book a call with us today to see how we can help you capitalize on this unique opportunity.

The following two tabs change content below.

Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!