Effective marketing isn’t easy—and there are always plenty of ways you can waste your time and resources. This is particularly true for small business owners, since most of us can’t afford to spend countless hours each day refining our marketing tactics while we’re also responsible for growing our company in other ways. That being said, there is one specific marketing mistake that stands out from the crowd: The Read More
How to Create Raving Fans Out of Satisfied Customers
When it comes to customer service, what is your goal? For many business owners, the answer is just “satisfied customers.” They strive to provide a quality product or service and create a pleasant enough experience to ensure that the customer walks away satisfied… and that he or she becomes a repeat customer. But in reality, you should consider whether or not just aiming to simply satisfy a customer is setting Read More
In the Midst of Dirt Cheap Legal Providers, Don’t Panic.
This is an abbreviated version of our Commodity Report. If you'd like the full report, reach out to us at solutions@spotlightbranding.com. The legal profession is changing rapidly. High levels of competition combined with rapid changes in technology have created unprecedented market conditions. Not only are there more practicing attorneys in the United States than ever before, but the emergence of “DIY” legal Read More
5 Helpful Tips Guaranteed to Reduce Client Attrition
This is a continuation of an article titled “Client Attrition: The Deceleration in the Growth of Your Firm” that can be found in our client exclusive publication - Spotlight Quarterly. Most business owners understand that acquiring a new client is anywhere from 5 to 25 times more expensive than retaining an existing one or receiving a referral. In other words, it’s massively less expensive to retain clients, Read More
4 Game-changing Strategies To Build Authority In Your Market
As with any business, your marketing and business development strategy plays a key role in your success. What can you do as we near the end of 2018 to build authority and make 2019 a year of growth? How can you attract the clients and the work that you legitimately enjoy - and free yourself from the economic pressure to take any matter that shows up at your door? Here are four ideas to get your wheels turning. Read More
Legal Marketing: Create an Exceptional Client Experience
What type of experience do you create for your clients? As the owner of a law firm (or a business of any kind), it’s easy to become so consumed with our own point of view that we never really stop to think about what our clients experience before, during, and after an engagement. But the client experience you create plays a critical role in the growth of your business. Do you create “raving fans” that are Read More
3 Essential Tips For Choosing The Right Marketing Company
I’ve worked with lawyers for years, and one thing I’ve learned along the way is that many times choosing the right marketing company is a headache. There’s certainly no shortage of options, and it’s often hard to know what to believe! Over the years, I’ve heard some amazing marketing horror stories. Money wasted and promises unfulfilled are a common narrative in the legal marketing world. That said, the right Read More
How Internal Core Values Create External Brand
Since its inception, Spotlight Branding has transformed from two guys in a spare bedroom in a Miami apartment to a team with hundreds of nationwide client-partnerships serving over 20 practice areas. We’ve built the company up to a 7-figure business with an amazing office culture that truly makes it fun to be at work. During this time, we’ve learned a thing or two about the importance of core values and how Read More
5 Reasons Why Referred Clients Are the Best Clients for Your Law Practice
This article was originally written by Daniel Decker for our client exclusive Spotlight Quarterly publication. Daniel is the co-founder of Spotlight Branding. Smart marketing starts by focusing on your existing assets and resources. What do you already have in place that you can do a better job of leveraging? For most lawyers, the first item on that list is their network – their relationships. Your network of Read More
How Solo Law Firms Compete With A $2 Billion Legal Tech Giant
On-demand, web-based legal services like LegalZoom are taking over the legal industry. They pull together dedicated teams of legal departments to draft simple contracts, conduct research, evaluate complex business litigation, and offer “all-in-one” legal plans for the average consumer. They are driving down costs by automating and standardizing legal services. Let’s not forget, they’re backed by hedge funds, Read More
