Trying to grow your law firm without a written manual of standard operating procedures (SOP) is like trying to run a successful bakery without written recipes. Imagine you opened a pie shop, showed your staff how to bake apple pie with your secret recipe, and watched them do it until they baked delicious, golden pies. Then, you stepped out of the kitchen for six months. How do you know that they’re still making pies Read More
LinkedIn for Lawyers, Part 3
*Content for this post has been provided by Frank Ramos, Jr., the Managing Partner of the Miami litigation boutique firm of Clarke Silverglate, P.A. Check out Frank's other books, which include - Go Motivate Yourself, From Law School to Litigator, The Associates' Handbook, Attorney Marketing 101, Training Your Law Firm Associates, SLDO Strategic Planning Manual, Future of Law. Social Media Musings – My Reflections on Read More
LinkedIn for Lawyers, Part 2
*Content for this post has been provided by Frank Ramos, Jr., the Managing Partner of the Miami litigation boutique firm of Clarke Silverglate, P.A. Check out Frank's other books, which include - Go Motivate Yourself, From Law School to Litigator, The Associates' Handbook, Attorney Marketing 101, Training Your Law Firm Associates, SLDO Strategic Planning Manual, Future of Law. Social Media Musings – My Reflections on Read More
2 Steps to Success on Social Media
If you’ve been following us for a while, then you know we offer our clients social media marketing. However, we also understand the drive many lawyers feel to try their hand at managing their business’s online persona themselves. If you’re tackling your firm’s social media presence alone, try these two proven strategies to make the process as easy and effective as possible. 1. ESTABLISH A BUSINESS Read More
LinkedIn for Lawyers, Part 1
*Content for this post has been provided by Frank Ramos, Jr., the Managing Partner of the Miami litigation boutique firm of Clarke Silverglate, P.A. Check out Frank's other books, which include - Go Motivate Yourself, From Law School to Litigator, The Associates' Handbook, Attorney Marketing 101, Training Your Law Firm Associates, SLDO Strategic Planning Manual, Future of Law. Social Media Musings – My Reflections on Read More
How the Right Content Strategy Will Help You Raise Your Rates
Are you struggling to charge what you deserve? Raising your rates can be tricky, and right now, it might seem particularly tough or even insensitive to consider. That’s because, as we write this, our economy is in the very early stages of recovery from the coronavirus pandemic. However, not only do you deserve to be paid well for your work, but ensuring you can charge a reasonable amount could also make the Read More
What Should Your Law Firm Blog About?
Having a blog on your website can be a great way to show off your knowledge and expertise about your particular practice area(s). The key to having a great blog, however, is making sure you have the right information on display. Many lawyers make the mistake of having their blog be a news hub where they share their most recent case victories or minute updates to a particular law. If that’s you, you’re wasting your Read More
4 Easy Tips to Make Your Videos Look Great
We’ve said it many times - video is a great way to break down barriers and show off your expertise. The best part is that you don’t have to be an on-camera professional like your local news anchor in order to make great videos. Here are a few easy tips that will make your next set of videos look great! 1. Think about the background You don’t necessarily need to place yourself in front of a sprawling bookshelf Read More
3 Ways People Can Find You Online Without SEO
If you listen to the majority of legal marketing companies out there, they’ll likely tell you that the only way people are going to find the awesome website you have is if you appease the Google gods and do a plethora of things to get Google’s attention. But that’s only because they want to sell you SEO services which can cost you thousands of dollars every month for the hope of being on the first page of a Read More
4 Free Resources Every Attorney Should Offer
There’s a stigma out there that says attorneys only care about getting every last cent they can out of people. And while that may be true if you’re an attorney who goes up against bigger corporations in court for big settlements, this notion typically doesn’t ring true for most attorneys, especially when they’re working with their own clients. So how do you eliminate that stigma? By offering free information on Read More
