On-demand, web-based legal services like LegalZoom are taking over the legal industry. They pull together dedicated teams of legal departments to draft simple contracts, conduct research, evaluate complex business litigation, and offer “all-in-one” legal plans for the average consumer. They are driving down costs by automating and standardizing legal services. Let’s not forget, they’re backed by hedge funds, Read More
Why Simple is Better: Video Marketing
Video is a key piece of a thorough marketing strategy, which should come as no surprise these days. After all, we live in a day in age where people are millionaires because of their YouTube channels. My oh my, what times we live in! The point is, people love videos. They need to be part of the marketing strategy for your law firm. That said, what might come as a surprise is that you don’t need fancy, Read More
How to Beat Cheap: Five Ways to Successfully Compete Against Low-Cost Legal Providers
This article was originally written by Daniel Decker for our client exclusive Spotlight Quarterly publication in the April 2017 Edition. Daniel is the co-founder of Spotlight Branding. The legal industry is highly competitive and becoming more so every day- you don’t need me to tell you that. There are more lawyers practicing than ever before, and meanwhile the popularity of free or dirt-cheap online services like Read More
Betty Crocker for Law Firm Websites: The Secret Recipe to Better Website Copy
This article was originally written by Sylene Cortez for our client exclusive Spotlight Quarterly publication in the April 2018 Edition. Sylene is the Content Editor for Spotlight Branding. 10 measly SECONDS. That’s all you have to work with to convince your audience that you can provide them with some value—that they have come to the end of their search on the internet. So how do you catch, maintain, and keep Read More
Legal Marketing: The Best Clients Don’t Come From Google
This year alone, we've spoken to hundreds of solo & small-firm lawyers about their internet marketing strategy. And we're surprised by how often the conversation starts with "How can I get on the first page of Google?" Most lawyers are way too focused on SEO (Search Engine Optimization) and as a result, are missing out on bigger and better marketing opportunities. At Spotlight Branding, we passionately believe Read More
Lawyer Marketing: 3 Reasons Why You’re Missing Out On Referrals
Referrals are the best way to grow your law practice. Referred clients are predisposed to like you and trust you. They already know what to expect in terms of price. They’re more likely to respect you and your team. Most small-firm lawyers get a large share of their business through referrals - but there’s more out there to be had! Here are three reasons why you’re missing out on referrals, and some tips to help Read More
Poolside in Orlando
So I'm sitting by the hotel pool in Orlando. I'm here for a marketing conference featuring Dan Kennedy and we're on break right now. But I'm writing this post right now with a lesson that has nothing to do with the actual conference itself. Last night I flew from Charlotte to Orlando. I flew into Orlando-Sanford airport, which is a smaller regional airport. It worked better for my schedule than the main Read More
How to Close the Referral Gap
This article is a modified excerpt from our 2017 Special Report: How to Close the Referral Gap According to a marketing survey conducted by Texas Tech, 83% of satisfied customers are willing to refer products and services. But only 29% actually do. In other words, the average business is only receiving one-third of the referrals they could be getting from their customers and clients. Apply this statistic to Read More
Coca Cola and Your Marketing Strategy
What could the world’s most popular soda possibly have in common with the marketing strategy of your small law firm? (Don’t tune out now if you’re #TeamPepsi, this blog is still applicable!) More than you might think. Let’s dive into why they market the way they do, who they’re marketing to, and what their goals are with their advertising channels. When you first read the title of this blog, I doubt you (or Read More
Ten Opportunities To Improve Your Law Firm Marketing
This article is a modified excerpt from our 2017 Special Report: Ten Opportunities To Improve Your Law Firm Marketing Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you Read More
