How Solo Law Firms Compete With A $2 Billion Legal Tech Giant

On-demand, web-based legal services like LegalZoom are taking over the legal industry. They pull together dedicated teams of legal departments to draft simple contracts, conduct research, evaluate complex business litigation, and offer “all-in-one” legal plans for the average consumer. They are driving down costs by automating and standardizing legal services. Let’s not forget, they’re backed by hedge funds, Read More

Why Simple is Better: Video Marketing

Video is a key piece of a thorough marketing strategy, which should come as no surprise these days. After all, we live in a day in age where people are millionaires because of their YouTube channels. My oh my, what times we live in! The point is, people love videos. They need to be part of the marketing strategy for your law firm. That said, what might come as a surprise is that you don’t need fancy, Read More

How to Beat Cheap: Five Ways to Successfully Compete Against Low-Cost Legal Providers

This article was originally written by Daniel Decker for our client exclusive Spotlight Quarterly publication in the April 2017 Edition. Daniel is the co-founder of Spotlight Branding. The legal industry is highly competitive and becoming more so every day- you don’t need me to tell you that. There are more lawyers practicing than ever before, and meanwhile the popularity of free or dirt-cheap online services like Read More

Betty Crocker for Law Firm Websites: The Secret Recipe to Better Website Copy

This article was originally written by Sylene Cortez for our client exclusive Spotlight Quarterly publication in the April 2018 Edition. Sylene is the Content Editor for Spotlight Branding. 10 measly SECONDS. That’s all you have to work with to convince your audience that you can provide them with some value—that they have come to the end of their search on the internet. So how do you catch, maintain, and keep Read More

Legal Marketing: The Best Clients Don’t Come From Google

This year alone, we've spoken to hundreds of solo & small-firm lawyers about their internet marketing strategy. And we're surprised by how often the conversation starts with "How can I get on the first page of Google?" Most lawyers are way too focused on SEO (Search Engine Optimization) and as a result, are missing out on bigger and better marketing opportunities. At Spotlight Branding, we passionately believe Read More

Lawyer Marketing: 3 Reasons Why You’re Missing Out On Referrals

Referrals are the best way to grow your law practice. Referred clients are predisposed to like you and trust you. They already know what to expect in terms of price. They’re more likely to respect you and your team. Most small-firm lawyers get a large share of their business through referrals - but there’s more out there to be had! Here are three reasons why you’re missing out on referrals, and some tips to help Read More

Poolside in Orlando

So I'm sitting by the hotel pool in Orlando. I'm here for a marketing conference featuring Dan Kennedy and we're on break right now. But I'm writing this post right now with a lesson that has nothing to do with the actual conference itself. Last night I flew from Charlotte to Orlando. I flew into Orlando-Sanford airport, which is a smaller regional airport. It worked better for my schedule than the main Read More

How to Close the Referral Gap

This article is a modified excerpt from our 2017 Special Report: How to Close the Referral Gap According to a marketing survey conducted by Texas Tech, 83% of satisfied customers are willing to refer products and services. But only 29% actually do. In other words, the average business is only receiving one-third of the referrals they could be getting from their customers and clients. Apply this statistic to Read More

Coca Cola and Your Marketing Strategy

What could the world’s most popular soda possibly have in common with the marketing strategy of your small law firm? (Don’t tune out now if you’re #TeamPepsi, this blog is still applicable!) More than you might think. Let’s dive into why they market the way they do, who they’re marketing to, and what their goals are with their advertising channels. When you first read the title of this blog, I doubt you (or Read More

Ten Opportunities To Improve Your Law Firm Marketing

This article is a modified excerpt from our 2017 Special Report: Ten Opportunities To Improve Your Law Firm Marketing Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you Read More

View Our Work with Client Examples

View Our Work with Client Examples

Click below to see some of the work we have done for other lawyers.


Testimonials

Testimonials

See what other attorneys say about their experience with Spotlight Branding:

“When I started with Spotlight Branding, I was a year into having my own practice.  After utilizing Spotlight’…
Brett TremblyThe Trembly Law FirmMiami, FL
“Since hiring Spotlight Branding, I have seen significant measurable results. My referrals have steadily incre…
Chris ClarkThe Law Office of Chris Clark, PLLCCharlotte, NC
“Excellent service and always on time! I can directly attribute a substantial percentage of our business growt…
Ethan DunnMaxwell Dunn PLCSouthfield, MI
“My firm has been using Spotlight Branding for over 2 years and our firm’s gross income has more than doubled …
Vanessa VasquezVasquez de Lara Law GroupMiami, FL
“I could not be more pleased in working with Spotlight Branding! They really caught my vision for my website, …
Christina HollwarthHollwarth Law Firm, PLLCLongview, TX

“The number of attorney referrals we receive on a daily basis has doubled since we retained Spotlight Brandi…

Eric ToscanoTenant Law GroupSan Francisco, CA
“I hired Spotlight Branding to recreate my website, which I had built myself. Spotlight Branding actively soug…
Bob Boeshaar Law Offices of Robert V. BoeshaarSeattle, WA
“Spotlight Branding has been terrific. They know their stuff and do great work. We have been with Spotlight fo…
Gregory McCollumGreg McCollum Complete Legal Defense TeamMyrtle Beach, SC
“There is so much that Spotlight Branding has done for me over the last year to make my business that much bet…
Melissa PearceLaw Office of Melissa M. PearceMilford, MI
“Spotlight Branding is very responsive, proactive and easy to work with. Great results. I highly recommend th…
Anis SalehSaleh & AssociatesMiami, FL
“Best company ever! John is awesome and he does a fabulous job. I am very grateful to have him and his team wo…
Jeffrey HensleyHensley Legal Services, PLLCTulsa, OK
“From start to finish, Spotlight Branding has exceeded my expectations.  Their team of professionals jumped r…
Lori HulbertHulbert & Associates, LLCSterling, CO
“Can’t say enough about Spotlight Branding and the work they do for me, particularly my account representative…
Neil TyraThe Tyra Law FirmRockville, MD
“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.
Barry WaxLaw Offices of Barry M. WaxMiami, FL
“Top notch company to keep you in front of your clients. Spotlight Branding has been with us from day one and…
John TottenJohn M. Totten, P.C. Attorney at LawAthens, AL
“As the owner of a growing law firm, it is impossible to spend the amount of time necessary to keep up my firm…
Amy HoffmanAPH Law, PLLCPuyallup, WA
“I would call myself a website connoisseur. I review lists like, ‘Top Ten Lawyer Websites of the Year.’ I had …
Jane MuirGersten & Muir, PAMiami, FL
“Excellent Service!! Spotlight Branding has been vital in helping us grow. They always respond quickly to ques…
Jose BenitezThe Trembly Law FirmMiami, FL
“Spotlight Branding took my idea and made it into a wonderful brand. The development process was quick and eas…
Jaime TophamTopham Family LawGrantsville, UT
“I have been extremely pleased with Spotlight Branding. My website is beautiful and I LOVE it! Big applause fo…
Kayleene WriterLaw Offices of Kayleene H. Writer, PLCIrvine, CA
“Spotlight Branding designed our web site and now provides our ongoing  web marketing. The Spotlight Brandi…
Ray GarciaLaw Offices of Ray Garcia, P.A.Miami, FL
“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding ha…
Lewis LanderholmLanderholm LawPortland, OR
“I have had a great experience with Spotlight Branding. I work with John and his team and they always follow u…
Thomas InkelaarInkelaar LawOmaha, NE
“I have recently worked with Spotlight Branding on creating a revised website for my firm. They were very easy…
George HoughProActive Legal Care Law OfficePalm City, FL
“My law firm has been using Spotlight and John Hinson for about 6 months. We are very happy with their level a…
William O'LearyLegacy Planning Law GroupJacksonville, FL
“My exposure has increased exponentially since engaging the services of Spotlight Branding. The traffic I rece…
Christina McKinnonLaw Office of Christina A. McKinnonMiami, FL
“Our law firm has been using Spotlight Branding for all of our internet marketing for nearly two years. The te…
Brielle MarkWeisberg Kainen Mark, Attorneys at LawMiami, FL