By now, you’re likely aware that we’re firmly against SEO as a primary marketing tool for attorneys. And while we believe this is a universally applicable belief, it is especially true for small firms and attorneys who have recently started their own firm. Why is that? It’s simple: The more money you spend on SEO, the better your rankings will be. As a new or smaller firm, you likely don’t have the marketing Read More

By now, you’ve likely heard people talking about shows like Serial or S-Town. Perhaps you are even subscribed and listen to these podcasts. Have you considered one for your law firm? No, you likely won’t have millions of listeners, but you also don’t have millions of website visitors - and you don’t need that many, either. Podcasting can be a great marketing and branding tool for your law firm. This blog outlines Read More

Happy New Year! We hope 2019 will be a great year for your firm. If you haven’t already done so, the start of a new year is always a good time to think about how you plan to market your business for the calendar year. This is the ideal time to take on a new marketing initiative, and this blog will provide you with some ideas, along with a few reasons to start today. For example, is your website outdated and due Read More

As an attorney, you might believe that social media is just something a bunch of millennials are into. But it’s so much more than that. Having an active social media presence can go a long way toward building and enhancing your online brand. In working with attorneys over the last few years, I’ve heard two different lines of thinking from those who chose to forego any type of social media presence: “I don’t Read More

Effective marketing isn’t easy—and there are always plenty of ways you can waste your time and resources. This is particularly true for small business owners, since most of us can’t afford to spend countless hours each day refining our marketing tactics while we’re also responsible for growing our company in other ways. That being said, there is one specific marketing mistake that stands out from the crowd: The Read More

When it comes to customer service, what is your goal? For many business owners, the answer is just “satisfied customers.” They strive to provide a quality product or service and create a pleasant enough experience to ensure that the customer walks away satisfied… and that he or she becomes a repeat customer. But in reality, you should consider whether or not just aiming to simply satisfy a customer is setting Read More

This is an abbreviated version of our Commodity Report. If you'd like the full report, reach out to us at solutions@spotlightbranding.com.  The legal profession is changing rapidly. High levels of competition combined with rapid changes in technology have created unprecedented market conditions. Not only are there more practicing attorneys in the United States than ever before, but the emergence of “DIY” legal Read More

This is a continuation of an article titled “Client Attrition: The Deceleration in the Growth of Your Firm” that can be found in our client exclusive publication - Spotlight Quarterly.  Most business owners understand that acquiring a new client is anywhere from 5 to 25 times more expensive than retaining an existing one or receiving a referral. In other words, it’s massively less expensive to retain clients, Read More

As with any business, your marketing and business development strategy plays a key role in your success. What can you do as we near the end of 2018 to build authority and make 2019 a year of growth? How can you attract the clients and the work that you legitimately enjoy - and free yourself from the economic pressure to take any matter that shows up at your door? Here are four ideas to get your wheels turning. Read More