Niches Get Riches

You’ve probably heard this term before: Niches Get Riches. It definitely isn’t a new discovery, and it certainly isn’t unique to the legal industry.  If you needed heart surgery, you’d want to go to a cardiovascular specialist, not a general practitioner who just fixed a broken arm. Heart surgery is a delicate procedure. You want to go to the person whose only job is to know everything about the heart and Read More

Your Referral Network is Broken!

This is a hard truth to accept, but your referral network is in fact, broken! Like many attorneys, you probably get a good amount of referrals. Even in today's digital marketing world, a lot of business still comes from word of mouth; from past clients, other attorneys, or strategic relationships in specific industries. However, no matter how many referrals you are currently getting, the data says that you are Read More

3 Facts Attorneys Should Know About Avvo

There are several legal directories out there, all of which provide consumers with access to information about attorneys in their area. One directory, however, has made it their mission to become the #1 hub for anyone who not only needs to find an attorney, but also get quick answers to their legal questions. That directory is Avvo. If you’re still unfamiliar with it, here’s what you need to know: 1) You already Read More

Just Starting Out on Your Own? Why Focusing on Something Other Than SEO Is Best for a Solid Foundation

By now, you’re likely aware that we’re firmly against SEO as a primary marketing tool for attorneys. And while we believe this is a universally applicable belief, it is especially true for small firms and attorneys who have recently started their own firm. Why is that? It’s simple: The more money you spend on SEO, the better your rankings will be. As a new or smaller firm, you likely don’t have the marketing Read More

You Created a Podcast, Now What?

Congratulations on your new podcast! You’ve taken a big step toward truly building your credibility and showcasing your expertise to your community. Getting started and having the show up and running is the hardest part, so now that you have that out of the way, you can focus on what to do next - building your audience. This blog article will give you a few tips on how to do just that. 1. Spread the Word Find Read More

4 Reasons Why a Podcast Could Be a Great Branding Tool for Your Law Firm

By now, you’ve likely heard people talking about shows like Serial or S-Town. Perhaps you are even subscribed and listen to these podcasts. Have you considered one for your law firm? No, you likely won’t have millions of listeners, but you also don’t have millions of website visitors - and you don’t need that many, either. Podcasting can be a great marketing and branding tool for your law firm. This blog outlines Read More

5 Reasons to Kickstart a New Marketing Direction Today!

Happy New Year! We hope 2019 will be a great year for your firm. If you haven’t already done so, the start of a new year is always a good time to think about how you plan to market your business for the calendar year. This is the ideal time to take on a new marketing initiative, and this blog will provide you with some ideas, along with a few reasons to start today. For example, is your website outdated and due Read More

Social Media 101: What’s the Point of Social Media After All?

As an attorney, you might believe that social media is just something a bunch of millennials are into. But it’s so much more than that. Having an active social media presence can go a long way toward building and enhancing your online brand. In working with attorneys over the last few years, I’ve heard two different lines of thinking from those who chose to forego any type of social media presence: “I don’t Read More

Why Have a Marketing Plan?

Effective marketing isn’t easy—and there are always plenty of ways you can waste your time and resources. This is particularly true for small business owners, since most of us can’t afford to spend countless hours each day refining our marketing tactics while we’re also responsible for growing our company in other ways. That being said, there is one specific marketing mistake that stands out from the crowd: The Read More

How to Create Raving Fans Out of Satisfied Customers

When it comes to customer service, what is your goal? For many business owners, the answer is just “satisfied customers.” They strive to provide a quality product or service and create a pleasant enough experience to ensure that the customer walks away satisfied… and that he or she becomes a repeat customer. But in reality, you should consider whether or not just aiming to simply satisfy a customer is setting Read More