How Giving Away the Right Stuff Creates ROI

🎙Listen on SpotifyApple Podcasts, or wherever you get your podcasts!

💡 Most lawyers fear giving away free advice, but what if it could actually fuel your firm’s growth? Free consultations, free resources, and strategic “giveaways” can be powerful marketing tools—if used the right way. In this episode, Smike, Jana, and Sofia break down how to turn what you give away into real business growth.

📌 Key Takeaways:

  • Why free consultations can be a lead magnet, not a loss
  • How to filter serious clients from freebie seekers
  • The right way to structure free offerings for maximum ROI

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!