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2023 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Avvo Profile Management

The Leading Lawyer Database on the Internet

Ask ten different lawyers about Avvo, and you’re likely to get ten different responses. Some like it, some are annoyed by it, and many are somewhere in between.

But, Avvo is the most used legal database on the internet and is continuing to grow.

Perhaps more importantly, you have a profile, and people are looking at it whether you know it or not. As a matter of fact, our research has shown that most people are getting at least 100 or more views every month, some without even realizing it.

Because of this, Spotlight Branding has created one of the most unique offerings in our industry, Avvo Profile Management. The service is simple…we help you maintain your Avvo profile. (note – this service is not Avvo Ads)

This includes making sure your profile is fully filled out, and checking in with you every month for opportunities to update your profile (cases, awards, associations, etc), which is key to more visibility. Additionally, we will publish your blogs and videos to your profile, creating even more exposure.

We will also help you increase your client reviews and peer endorsements by requesting them from clients and other attorneys whom you have given permission to ask.

As a branding company, we think your appearance on Avvo matters. And remember, you have a profile (and people are looking at it) whether you pay attention or not. So, we suggest taking full advantage of it and making sure your profile positions you as the credible expert you are!

Key Features:

  • Keep Profile Up-to-Date
  • Increase Reviews & Endorsements
  • Publish Videos & Blogs
  • Not Avvo Ads

Need help maintaining (or even just claiming) your Avvo profile? Contact us today!