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Being unforgettable means you’re a leading expert in your practice area. It means having a memorable and authoritative brand, and that people prefer you over the competition. Being unforgettable means people don’t forget you or what you do, and that no referral or opportunity is missed. For too long marketers have neglected these principles while charging high rates and producing minimal results. We have a better way...here’s how:

Focus on People, Not Search Engines

Search engines are a crowded space, where many fail and few succeed. Despite what you’ve been told, SEO does not need to be the focus of your marketing.

Build a Premium Brand

Building a brand simply means being seen as the best at what you do. It’s your reputation! A strong brand means better conversion and better clients.

Stay Top-of-Mind

The average firm is only receiving 33% of the referrals they could be. Staying connected with your network is key to maximizing referrals.



Avvo Profile Management

The Leading Lawyer Database on the Internet

Ask ten different lawyers about Avvo, and you’re likely to get ten different responses. Some like it, some are annoyed by it, and many are somewhere in between.

But, Avvo is the most used legal database on the internet and is continuing to grow.

Perhaps more importantly, you have a profile, and people are looking at it whether you know it or not. As a matter of fact, our research has shown that most people are getting at least 100 or more views every month, some without even realizing it.

Because of this, Spotlight Branding has created one of the most unique offerings in our industry, Avvo Profile Management. The service is simple…we help you maintain your Avvo profile. (note – this service is not Avvo Ads)

This includes making sure your profile is fully filled out, and checking in with you every month for opportunities to update your profile (cases, awards, associations, etc), which is key to more visibility. Additionally, we will publish your blogs and videos to your profile, creating even more exposure.

We will also help you increase your client reviews and peer endorsements by requesting them from clients and other attorneys whom you have given permission to ask.

As a branding company, we think your appearance on Avvo matters. And remember, you have a profile (and people are looking at it) whether you pay attention or not. So, we suggest taking full advantage of it and making sure your profile positions you as the credible expert you are!

Key Features:

  • Keep Profile Up-to-Date
  • Increase Reviews & Endorsements
  • Publish Videos & Blogs
  • Not Avvo Ads

Need help maintaining (or even just claiming) your Avvo profile? Contact us today!