You know you need to be on social media, but the thought of coming up with new content every day feels incredibly daunting. However, it truly does not have to be! Here’s the quick system we use to create our posts for Facebook, Twitter, LinkedIn, and Google Business every day.
NOTE: This doesn’t account for 100% of our content, but it provides content for our team to schedule and post in the event they aren’t able to post anything new that comes out on a given day.
Step 1: Grab a blank document (1 minute)
Open a Word or Google Doc and use this as your template and guide for building your social calendar.
Step 2: Write the upcoming month at the top and calendar the dates you want to post (3 minutes)
For example, you’d write “August 2024” at the top and then populate your document with the dates in August you want to post. For us, we want to make sure we post, at the very least, 2 posts per day every weekday. So to help us figure out how many posts we need, we’ll start placing the weekday dates in August we are going to post on.
NOTE: We cycle through content on a rotating two-week basis and you should too! Not everyone will see your post the first time around, and repeating content is a great way to increase exposure and make sure more people see it.
Because there are five weeks in August and we repeat posts, our content calendar will look something like this:
- 8/1, 8/15 & 8/29
- 8/2, 8/16 & 8/30
- 8/3, 8/17 & 8/31
- 8/4 & 8/25
- And so on…
Step 3: Find Your Content (10 minutes)
We try to post multiple times per day, but if you can only do one per day, that’s fine!
Go to your firm’s website and grab the URLs to the following:
- Your most recent blog posts.
- A couple of videos.
- Your lead magnets and newsletter signup.
Beyond that, find some inspirational quotes to share. Here are 365 to get you started. Additionally, if you’ve come across any articles related to your practice area that were valuable to you, add that to your list!
Step 4: Write Your Copy (15 minutes)
Keep it short and sweet. AND DON’T OVERTHINK IT!
- For blog articles and videos, ask a question like: “Did you know that there are several different ways to incorporate a business?” or “Did you know a Last Will & Testament doesn’t cover plans for incapacity?” From there, give a short call to action about clicking to read more in the article.
- For other posts like lead magnets, employee spotlights, event announcements, etc., write a short descriptor of what you’re sharing. Again, don’t overthink it. It doesn’t have to be perfect.
Notice how we didn’t say anything about putting your phone number or asking for a consultation in every post? You don’t need to! You can have 1 post like that every two weeks, but nothing more. People aren’t on social media to get sold to, they’re looking for connection and content to engage with. Constantly giving out your phone number will turn everyone away.
Otherwise, that’s it! You can now either schedule all of these posts at once using Hootsuite or a similar app, or you can go in each day, pull from your template document, and make the post. Then, towards the end of the next month, you’ll come right back to this document and repeat the process.
Need help creating your social media content? Our team can help! We have options to help create 10, 20, or 40 posts per month, all designed to keep you top-of-mind with your audience and make you look like the expert. Book a call today to learn more.
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