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2022 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Social Media Can Be Intimidating

This guide walks you through everything you need to know!

Social media is here to stay. And it’s no longer a question of “Should your firm be on social media?” It’s an absolute necessity.

If you’re struggling to adapt to new technologies and new ways of communicating with your network, the giant social media world can be intimidating and it can be tough to know where to start.

Our social media survival guide answers your most common questions and more, like:

  • How to grow an audience on each platform
  • What to post on each platform
  • How often to post on each platform
  • The nuances of each platform
  • And more!

Your firm needs to be on social media and it needs to be there consistently. Download our free guide to get the tips and strategies to get a consistent and quality social media presence in place for you and your firm today.

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