3 Big Marketing Myths Busted!

Every business needs visibility to survive. What’s not as well understood is how marketing works, despite the seemingly endless number of marketing companies and gurus out there. Do you have to spend a small fortune before you get results? Can digital marketing be as effective as word of mouth? Should you invest in an in-house marketing team?

When you don’t have a background in marketing, it’s easy to accept certain myths as reality. You could end up spending money on things that don’t work and overlooking things that will. With this in mind, here are three of the biggest myths surrounding how to market your firm online, together with the truth in each case.

Myth #1 –You Have to Spend a Lot of Money for the Smallest Results

This one is only partly true. While some marketing ventures, such as pay-per-click advertising, can add up fast, you can get comparable results with social media ads for a much lower initial investment. It can cost you as little as $10-15 to expose your firm’s services to 1,000 targeted Facebook users. Even if you have little to no online marketing experience, you can set up and run a social media ad campaign.

Directories are another cost-effective way to get yourself in front of those looking for a lawyer in your area (and oftentimes get you on Page 1 of a Google search, albeit indirectly). The amount of time it takes to set up and publish your firm’s profile can be well worth it in the number of qualified inquiries you receive.

Myth #2 –”All of my business comes from referrals. I don’t need marketing.”

Word-of-mouth business is always ideal- it means that one client was so happy with your services that they recommended you to others. However, just because most, or maybe all, of your business comes from referrals doesn’t mean you can’t get more. Texas Tech University found that roughly 80% of people are willing to refer business to you, but only 29% actually do. That means you can double the number of referrals you’re getting right now!

An online presence is crucial to getting those referrals. Having a website is a must, but having additional content – blogs, videos, social media, etc. – is key to elevating your authority to make sure people know you’re the expert they need to work with.

Myth #3 –You Need to Hire In-House Marketing Help

While some firms opt to hire a full-time digital marketer or even an entire team, digital resources like social media and legal directories don’t typically require dedicated personnel to set up and maintain. When clients start leaving positive ratings and reviews, you’ll have even more exposure.

However, if you’re pressed for time and would prefer to leave your digital marketing in the hands of an expert, you can retain the services of a marketing agency that specializes in the content and strategies that work for firms like yours…like us!

Conclusion

Digital marketing is only going to become more sophisticated – and essential – as time goes on. By overlooking it, you may be missing out on great returns on investment, low-cost campaigns, and better client engagement and retention. Any initial investment in time and strategy will only pay off as time goes on.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!