🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
📺 What do Netflix, Snapchat, and the Super Bowl have in common? They’re all part of a much bigger conversation about how advertising has evolved—and what that means for law firms. Daniel, Eddie, and Mike break down why old-school broadcast strategies are losing relevance and how personalized, Netflix-style targeting is reshaping marketing for good.
📌 Key Takeaways:
- Mass marketing is dead; hyper-targeting is the new standard.
- Personalization delivers better ROI than broad-reach ads.
- Law firms must align messaging with modern audience expectations.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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