Law Firm Growth Program

As your firm grows toward the $1M annual revenue mark, you’ve got more resources available for your marketing, but you’re probably still generating the majority of your business through relationships – referrals, word-of-mouth marketing, and repeat- client engagements.

That’s why we recommend that firms in this growth stage focus most of their marketing resources on supporting & enhancing these existing relationships, rather than generating brand new “cold” leads through PPC & SEO. However, the Grow package does introduce some more sophisticated, high-ROI email marketing & retargeting.

Here’s what that looks like:

👉 A monthly custom-created email newsletter – so that every single person you meet or do business with is getting at least one “touchpoint” per month to keep you top-of-mind and drive referral opportunities. We also include a quarterly “Rainmaking” email blast… a simple email campaign designed to drive referral opportunities and create cash flow immediately.

👉 This package includes upgraded social media activity – so that when someone is referred to your firm and they look you up, they find content & information that reflects your professionalism and expertise. We will build and manage your law firm’s social media presence on key social platforms – including Facebook, Instagram, LinkedIn, and your Google Business Profile (GMB.) 10 posts per month (which breaks down to 2-3 per week) gives us the ability to promote specific practice areas, share resources, and drive traffic to your website.

👉 One custom-written blog for your firm each month. This blog will be written to attract your ideal clients – by addressing the top questions, concerns, fears, and/or opportunities that keep them awake at night. The blog entry will position you as a credible expert (even if we can’t use the word “expert”) in your niche and it will inspire trust and confidence in potential clients. And it will be structured to increase your visibility on search engines like Google, as well as AI Platforms like ChatGPT, Gemini, Grok, and Perplexity.

👉 This package also introduces social retargeting, which is an extremely powerful and cost-effective marketing tool for most firms. Our team installs a platform-specific “pixel” on your website, which then allows us to re-target website visitors through Facebook, Instagram and/or LinkedIn. This is a really big deal – imagine if every time you met someone networking and they checked out your website, you also had retargeting in place so that they see your content every time they hop on social media? How much better would your networking ROI be if you had a campaign like this in place? The best part is that this is very low-cost: a minimum ad spend of just $200 per month is sufficient for most firms.

At this stage, it’s probably time to start scaling your marketing beyond relationships and referrals. But it’s important that we don’t stop marketing to your clients and referral sources as we begin exploring new channels.

The Scale package includes all of the key relationship-marketing components of the Grow package, along with some very important additions.

👉 Like the Grow package, Scale includes a monthly custom-created email newsletter – so that every single person you meet or do business with is getting at least one “touchpoint” per month to keep you top-of-mind and drive referral opportunities. We also include a quarterly “Rainmaking” email blast… a simple email campaign designed to drive referral opportunities and create cash flow immediately.

👉 Scale includes robust social media activity – so that when someone is referred to your firm and they look you up, they find content & information that reflects your professionalism and expertise. We will build and manage your law firm’s social media presence on key social platforms – including Facebook, Instagram, LinkedIn, and your Google Business Profile (GMB.) 10 posts per month (which breaks down to 2-3 per week) gives us the ability to promote specific practice areas, share resources, and drive traffic to your website.

👉 Scale includes TWO custom-written blogs for your firm each month. These blogs will be written to attract your ideal clients – by addressing the top questions, concerns, fears, and/or opportunities that keep them awake at night. The blogs will position you as a credible expert (even if we can’t use the word “expert”) in your niche and they will inspire trust and confidence in potential clients. And these blogs will be structured to increase your visibility on search engines like Google, as well as AI Platforms like ChatGPT, Gemini, Grok, and Perplexity.

👉 It includes social retargeting, which is an extremely powerful and cost- effective marketing tool for most firms. Our team installs a platform- specific “pixel” on your website, which then allows us to re-target website visitors through Facebook, Instagram and/or LinkedIn. This is a really big deal – imagine if every time you met someone networking and they checked out your website, you also had retargeting in place so that they see your content every time they hop on social media? How much better would your networking ROI be if you had a campaign like this in place? The best part is that this is very low-cost: a minimum ad spend of just $200 per month is sufficient for most firms.

👉 Scale introduces Lead Generation Ad campaigns, which can be built for Google, Facebook, Instagram, and/or LinkedIn. There are two basic campaign structures that we incorporate. The first uses a “Lead Magnet” (A free White Paper, Checklist, or some other type of resource) to generate low-cost, mid-funnel leads, which we then help you nurture until they convert. And the second campaign structure is a direct Call To Action to drive new client consultations. Which structure is best for you? That depends on your practice area and the type of clients you want to attract. We will explore in depth during our initial strategy meeting with your firm! Either way, these campaigns drive a steady flow of targeted leads to your law firm each month. This is a great supplement to referrals & word-of-mouth marketing, and it allows you to scale much faster than just waiting for referrals.

👉 The Scale package also includes “Drip” email campaigns – designed to nurture the leads we generate and drive them towards hiring your firm. This type of follow-up marketing is often the missing link for law firms who are generating leads but not turning those leads into clients. It would be great if clients were ready to sign on the dotted line right away! But, many of them need time and persistence before they move forward… which is why a drip campaign is so important. Combined with our email marketing and social retargeting, every single lead we generate for you will be nurtured with many touchpoints through multiple channels every single month.

When your firm has crossed into the multi-seven-figure territory and you want to truly dominate your market, this package is built for you. It includes all of the key relationship-marketing components from the Scale package, along with enhanced lead generation campaigns AND advanced, custom-SEO to help you dominate the first page of Google.

Here’s what that looks like:

👉 Two monthly custom-created email newsletters – so that every single person you meet or do business with is getting at least two “touchpoints” per month to keep you top-of-mind and drive referral opportunities. We also include a quarterly “Rainmaking” email blast… a simple email campaign designed to drive referral opportunities and create cash flow immediately.

👉 Dominate includes a massive level of social media activity – so that when someone is referred to your firm and they look you up, they find content & information that reflects your professionalism and expertise. We will build and manage your law firm’s social media presence on key social platforms – including Facebook, Instagram, LinkedIn, and your Google Business Profile (GMB.) 20 posts per month (which breaks down to 5 per week) gives us the ability to promote specific practice areas, share resources, and drive traffic to your website.

👉 Dominate includes FOUR custom-written blogs for your firm each month. These blogs will be written to attract your ideal clients – by addressing the top questions, concerns, fears, and/or opportunities that keep them awake at night. The blogs will position you as a credible expert (even if we can’t use the word “expert”) in your niche and they will inspire trust and confidence in potential clients. And these blogs will be structured to increase your visibility on search engines like Google, as well as AI Platforms like ChatGPT, Gemini, Grok, and Perplexity.

👉 It includes social retargeting, which is an extremely powerful and cost- effective marketing tool for most firms. Our team installs a platform- specific “pixel” on your website, which then allows us to re-target website visitors through Facebook, Instagram and/or LinkedIn. This is a really big deal – imagine if every time you met someone networking and they checked out your website, you also had retargeting in place so that they see your content every time they hop on social media? How much better would your networking ROI be if you had a campaign like this in place? The best part is that this is very low-cost: a minimum ad spend of just $200 per month is sufficient for most firms.

👉 It includes up to four Lead Generation Ad campaigns each month, which can be deployed on Google, Facebook, Instagram, and/or LinkedIn. There are two basic campaign structures that we incorporate. The first uses a “Lead Magnet” (A free White Paper, Checklist, or some other type of resource) to generate low-cost, mid-funnel leads, which we then help you nurture until they convert. And the second campaign structure is a direct Call To Action to drive new client consultations. Which structure is best for you? That depends on your practice area and the type of clients you want to attract. We will explore in depth during our initial strategy meeting with your firm! Either way, these campaigns drive a steady flow of targeted leads to your law firm each month. This is a great supplement to referrals & word-of-mouth marketing, and it allows you to scale much faster than just waiting for referrals.

👉 The Dominate package also includes “Drip” email campaigns – designed to nurture the leads we generate and drive them towards hiring your firm. This type of follow-up marketing is often the missing link for law firms who are generating leads but not turning those leads into clients. It would be great if clients were ready to sign on the dotted line right away! But, many of them need time and persistence before they move forward… which is why a drip campaign is so important. Combined with our email marketing and social retargeting, every single lead we generate for you will be nurtured with many touchpoints through multiple channels every single month.

👉 Finally, the Dominate package includes our Advanced SEO service. This is a high-powered SEO program that will be specifically tailored to your firm, your practice areas, and your market. It includes all the “bells and whistles” you’ve probably heard of – keyword research, competitive analysis, content development, backlinking, and more. But it starts with a comprehensive audit of your existing website and your market, and then we build a customized campaign from there. Ask us if you’d like to see some of the results our SEO service has created for our clients. This is the final piece of the puzzle to help your firm dominate your market.