🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! Should you be the one writing your firm’s blogs — or is your time better spent elsewhere? In this episode, Marc Cerniglia breaks down why even the best writer-lawyers are usually not the best marketers. He also explores how professional writers — and even AI tools like ChatGPT — can help your firm produce content that’s not just Read More
Is It Smart to Let Non-Lawyers Write Legal Blogs?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🎯 Many lawyers assume only an attorney can write a legal blog — but Eddie is here to flip that idea on its head. In this Best Of episode, he explains why effective legal content isn’t about “sounding smart,” it’s about connecting with readers. Learn how non-lawyer writers can craft blogs that attract clients, build trust, and Read More
What Topics Are Impactful for Family Law Blogs?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📝 Family law blogging isn’t about sounding smart — it’s about answering the exact questions your potential clients are already typing into Google. In this episode, Danny Decker breaks down how to create blog content that doesn’t just sound good but actually brings in cases. From client consultations to ChatGPT prompts, learn how to Read More
How Should Blogs Be Formatted for ChatGPT to Recommend Them?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📝 ChatGPT isn’t reading your legal blog like a human—it’s scanning it for trust signals, summaries, and structure. In this episode, Danny and Mike reveal the simple formatting changes law firms should make to help AI tools notice (and recommend) their content. From turning your blog titles into questions to adding short executive Read More
Blockbuster-Level Marketing That Captivates Your Audience
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!The Hollywood Formula for Marketing That Hooks Clients 🎬 What do blockbuster movies and great marketing have in common? They both know how to hook an audience and keep them engaged! Smike and Eddie break down the storytelling techniques that make legal marketing more compelling, so you can turn prospects into clients—without losing their Read More
How to Write Blogs Your Audience Actually Wants to Read!
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!The Secret to Blogs That Keep Readers Hooked 📝 Most blogs get ignored—but yours don’t have to! Smike and Eddie break down the art of engaging blog writing, from structuring posts with short sentences and lists to making every line count. Learn the tricks that keep readers scrolling and make your content impossible to ignore. 📌 Key Read More
How to Structure Social Media Content for Maximum Impact
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🚀 Unlock the secret to high-performing social media posts! Most content gets ignored because it’s not structured to grab and hold attention. In this episode, Smike and Eddie break down the psychology of curiosity, engagement, and how to craft content that keeps people watching. Whether you’re creating marketing for your law firm Read More
