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2022 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

The Best Report in Legal Marketing Is Here!

Introducing the 2022 Legal Marketing Trends Report from Spotlight Branding

We at Spotlight Branding are bringing you our first-ever legal marketing trends report. We surveyed thousands of lawyers all over the country on a variety of topics around growing, running, and marketing their firm, and we’re excited to present the results to you.

Some of our key findings include:

  • Most lawyers struggle with time management, and their marketing and business development suffers as a result.
  • Many lawyers don’t see the value in many of their marketing campaigns.
  • A breakdown of some of the most popular marketing strategies being used by today’s law firms.
  • Percentage breakdowns of the most effective marketing channels that are currently driving new clients.
  • And SO MUCH MORE!

We want to help educate and inform solo and small firm lawyers all over the country to help them understand their own marketing strategy and to help them drive referrals and stand out from their competitors. This 100-page report is our free gift to you and we believe the data inside will help move your firm forward.

Simply enter your email address in the form below to get access to this report.

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