
When it comes to blogging the first thing you should do is put yourself in your clients and prospects’ shoes. Ask yourself, what are the typical questions that they have or what is typically the type of information that they’re seeking answers on or input?
Let me give you an example. Let’s say you’re a business attorney, well, any legal tips that affect businesses would be great blog articles to provide for your clients. Maybe you write something about some of the most essential clauses that business owners should include in their contracts or maybe you write a blog that discusses the advantages of forming your business as an LLC versus something else or maybe you talk about why it’s important to have a partnership agreement. The point is, you pick the different topics based off of what you think is going to be of value or of interest to your potential prospects and clients.
The next step is to make sure that whatever you create is practical, informative and easy to digest. You’re not writing something for the next law firm textbook out of college. You’re writing something that’s meant to be digestible by your prospects, by your network, the people that you connect with, your past clients and things like that so try to keep things simple but practical, informative because when people feel informed they feel like you’re a resource, you’re helpful to them and they’re going to kind of look at you as a trusted expert in that area because you’re giving them information.
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