
Well, the biggest thing you want your Web site to do for you is really be something that’s going to impress people when they get there that’s going to clearly showcase your credibility, your qualifications, your expertise, so you really need to ask yourself what are some of the things that I can do on my Web site that are going to help showcase that more appropriately or better? That could be featuring a blog where you talk about topics related to your profession. That could be including video where you do the same. That could be through featuring testimonials. It might even just be as simple as improving the design because the design looks old or outdated or not very professional and then that says the same thing about you.
So I would say analyze the design a little bit. Does it look modern, does it look professional? And I would say analyze the content a little bit. Do you have some things that beyond just a list of credentials that really communicate your expertise?
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