
Well when it comes to this question about how can Internet marketing help your law firm let’s start by hopefully agreeing that in general you need some type of marketing even building relationships and getting referrals is marketing.
When it comes to using the Internet the fact is a lot of people spend time online these days and a lot of time. So the Internet is just another medium to get exposure, to advertise and do all of that. The Internet is also another medium to stay connected with people.
So let’s put it this way, you might put up a billboard on a highway that gets a lot of people on it because that’s a lot of exposure. Same reason you might get on social media because a billion people are on Facebook or on Twitter and so you want exposure to them. But you also know that you should stay connected and top-of-mind with your contacts, past clients, things like that so you also want to look at how can Internet marketing help you do that more effectively through even social media or an email newsletter and ultimately what the Internet can then do for you in the long run is it can actually create leads, maybe people find you online or find you on social media, that does happen, or maybe the better one is that it creates more referrals because your Internet presence is helping you stay connected with people.
And then kind of over top of all of that the Internet should also kind of enhance your image and help prospects realize that you’re the best fit for that they’re looking for. Your Web site should be a brochure that really impresses people so Internet marketing for your law firm is also important in that and that it helps market you to prospects and it helps sell them to you as well. So there’s a variety of things Internet marketing can do for you.
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