Well, when it comes to video that word enhance is really the right word because it really does enhance anything else you’re doing. You know, having video on your Web site is going to improve the quality and experience that someone has when they’re on your Web site.
Using video on social media is certainly going to increase engagement. Using video in an email newsletter is going to make your newsletter more interesting and probably better than most other newsletters other people are going to get. It’s also going to enhance things like search engine rankings actually because Google plays attention to if you’re doing video or not.
So there’s a lot of ways video can help you. I think it’s just as important as how you use video as what type of video you do. As I mentioned before, we typically like to recommend doing a video series; answer questions that people have, provide — be a resource to people. Provide input, provide answers to questions, provide your insights to different topics or situations your prospects might be in. That’s going to be a great way to use video and then it’s really going to enhance your other marketing efforts because it just improves the quality of anything else you might be doing when you put video in it.
See all videos
