When it comes to video let’s start with making sure that whatever you do is high quality. Get a good video company, don’t just stick your iPhone in front of your face and press film and say, great, I was told I need to do video and here it is. Okay, but also I would simply recommend, you know, don’t do like a commercial, people don’t want to be commercial’d to.
We typically recommend our clients do some sort of video series where they’re actually providing helping information so maybe it’s a video FAQ series where they answer common questions that clients have or maybe it’s a video help or a video topic series where they take 30 seconds, a minute, a couple of minutes and talk about, you know, common topics that their clients face and stuff like that.
So I would make sure that the video is well done and I would really try to focus on how your videos can provide helpful information, how they can provide content, facts, advice, things like that because I think people are going to find that more interesting than just a commercial video or something like that.
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