🤖 AI search is changing how potential clients find law firms, but the fundamentals of getting found haven’t disappeared. Jason Hennessey, founder of Hennessey Digital and author of Law Firm SEO, joins Danny Decker to break down what the rise of ChatGPT and other AI search platforms actually means for law firm marketing. They discuss why SEO remains the foundation for GEO, how content and topical authority influence AI search, and why a law firm’s reputation and sentiment matter more than ever. Jason also shares lessons from scaling Hennessey Digital, building a leadership team, improving client intake, and knowing when growth requires giving up some control. For law firm owners wondering how AI is changing search and what they should be doing about it, this conversation provides a practical look at what matters now and what hasn’t changed.
You can get in touch with Jason here:
Website:
https://hennessey.com/
LinkedIn:
https://www.linkedin.com/in/jhennessey
Facebook:
https://www.facebook.com/jason.hennessey.399/
X:
https://x.com/jasonhennessey
Instagram:
https://www.instagram.com/jasonhennessey/
If you want to strategize your firm’s marketing, speak with our team:
https://bit.ly/spotlightmarketingbranding
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