
When it comes to some of the metrics that you should track in your marketing let’s start with what your marketing company can typically track, okay? We can track what we’re doing with social media, how many people we’re reaching if your audience is growing, if we’re doing your Web site we can track how many people come there and what pages they go to.
Okay, so get a good idea from your Internet marketing company what they can track but also understand there are certain things they can’t track and that’s where you come into play.
Internally I would highly recommend that you track things such as leads that are coming in and where they’re coming from. Are they referrals, are they from the Internet, where are they coming from? I would also pay attention to things like when you’re getting more referrals are those referrals from people that are receiving your newsletter or that you know have spent some time on your Web site because then you know that those things are at least influencing that person to a certain degree.
Also, I would actually pay attention to metrics such as booked appointments, the rate in which you close with prospects so if ten people came in this week how many of them became clients? I would also pay attention to referral increases and where did they come from? Are you getting referrals from people you haven’t in a long time or haven’t even before? Try to track some of these metrics internally and when you partner up with your marketing company together you guys should be able to connect some dots and figure out what’s working and what’s not and what’s helping certain things like referrals or closing easier; things like that.
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