Well video is really important these days when it comes to any kind of marketing. I think one of the biggest reasons is because a lot of people prefer to watch a video than they do to read content and you can actually say a lot more, communicate a lot more through video if that makes sense because not only are there words just like there would be in content but it’s a visual, you’re speaking it, someone’s having an opportunity to see you, to hear you, it’s a little bit more personal, a little bit more intimate.
I think you can actually make a lot more of a positive impression on somebody with video so that’s one of the reasons it would be really important to implement video into your marketing is because of the kind of connection and impact it can make on people but also there’s things to keep in mind such as YouTube is the second most used search engine out there. A lot of people are searching video, watching video. Google cares about what you’re doing on video. Posting video on your Website on social media, putting video inside of a newsletter, it just makes all of those things better; video kind of enhances anything else you might be doing online so there’s a handful of benefits from video and that’s kind of why it’s a big thing to implement right now.
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