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Most law firms overlook this aspect of branding. Why? Blame Nike and Pepsi (but not too harshly).
When almost anyone thinks of branding for a business, they tend to think of logos and color schemes. Sure, these matter. However, your law firm makes the logo, not vice versa. Here is what branding means for law firms.
👉Here’s what you can expect:
- The real meaning of branding for law firms
- How much time should be spent on logo design and why
☝️Need help creating a marketing plan? We have a template:
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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