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⚖️ Google is still important, but consumer behavior is shifting fast — and platforms like ChatGPT, Grok, and Gemini are starting to take traffic away from traditional search. In this episode, Danny Decker breaks down whether SEO still works for law firms in 2025, why AI-driven search is changing the game, and how lawyers can stay ahead of the curve.
📌 Key Takeaways
- SEO is still valuable, but its dominance is fading as AI search grows.
- Around 10% of organic search traffic has already shifted to platforms like ChatGPT.
- Law firms need to think now about optimizing for AI recommendations, not just Google rankings.
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