🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! ⚖️ Google is still important, but consumer behavior is shifting fast — and platforms like ChatGPT, Grok, and Gemini are starting to take traffic away from traditional search. In this episode, Danny Decker breaks down whether SEO still works for law firms in 2025, why AI-driven search is changing the game, and how lawyers can stay Read More
The AI Visibility Action Plan for Law Firms
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📣 Lawyers: If your content isn't clear, consistent, and client-focused — AI platforms won’t send you leads. In this episode, Danny and Dylan break down exactly what Google, ChatGPT, and Gemini are looking for when recommending law firms. From optimizing your Google profile to creating FAQ-based content that actually works, this is Read More
Inconsistencies Are Killing Your Chances with ChatGPT
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! ⚠️ A simple inconsistency in your online listings could be the reason ChatGPT—and your next client—can’t find you. In this episode, Danny Decker and Dylan Stebbins break down how outdated or mismatched contact info across platforms like Google, LinkedIn, and legal directories is sabotaging your law firm’s online visibility. You’ll Read More
What REALLY Matters to ChatGPT
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🤖 Not all websites are treated equally by ChatGPT. Danny and Dylan break down the trust signals that determine which sources get prioritized — from government sites and backlinks to content freshness and formatting. If you’ve ever wondered why some legal information shows up in ChatGPT and others don’t, this episode reveals the Read More
Data Sources Powering ChatGPT’s Legal Recommendations
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🤖 ChatGPT isn’t just pulling answers out of thin air—it’s trained on a complex mix of government sites, law firm pages, forums, and even video transcripts. Danny and Dylan break down exactly where the AI is sourcing information, why it matters for attorneys, and what lawyers should know before relying on its recommendations. 📌 Key Read More
This ChatGPT Use Case Matches Clients With the Right Attorney
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🤖 ChatGPT isn’t just spitting out legal info—it’s recommending actual attorneys based on client-specific needs like net worth, business ownership, and location. In this preview episode, Danny and Dylan break down real prompts and real results—including a lawyer who got recommended twice. This use case shows why ChatGPT could help your Read More
What ChatGPT Use Case Can Bring Your Firm More Clients
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🧠 Your clients are already using ChatGPT to ask legal questions like “How do I file for divorce?”—and that's actually great news for your firm. In this preview from our upcoming full episode, Danny and Dylan break down real ChatGPT interactions and reveal how client search behavior is shifting. Learn why this AI-powered trend is not a Read More
Smart Law Firm Owners Are Already 10 Steps Ahead
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🤖 Too many lawyers are still asking, “Is AI ready yet?”—while others are already integrating it into their daily work and sprinting ahead. In this powerful conversation, Dylan Stebbins and Danny Decker talk through the mindset shift law firms need to make now, and how getting in early is the difference between chasing trends and Read More
This Truly Is a Generational Opportunity for Law Firms
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🚀 A rare moment is unfolding in legal marketing—one that Danny Decker calls a true generational opportunity (and he hates shiny object hype). In this preview from an upcoming webinar episode, Danny and Dylan Stebbins unpack the real landscape shifts that transformed law firm growth in the past—and why what’s coming next is on that Read More
Why Writing for Humans Is More Essential Than Ever
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🧠 With AI platforms like ChatGPT changing how people find information—including lawyers—the game has officially changed. In this episode, Danny and Mike talk about the long-overdue shift toward content that actually helps real people. After years of pushing for authenticity over keyword stuffing, they break down why writing for Read More
