Email marketing is one of the most powerful and cost-effective tools for law firms to build relationships, nurture leads, and stay top of mind with clients. Yet many attorneys are hesitant to use it consistently. Usually, this hesitation is driven by fear of coming across as too aggressive or “annoying.” It’s an understandable concern, but the vast majority of the time isn’t necessary. So let’s get into Read More
Are We Annoying Our Audiences With Our Emails?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📧 Many law firm owners worry about “bothering” their list with too many emails. But in this episode, Danny Decker explains why the real danger isn’t over-emailing — it’s not emailing enough. Discover how often you should be reaching out, why once-a-quarter newsletters don’t cut it, and how valuable content keeps your list engaged Read More
Turning Your Leads into Booked Consultations
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! In this episode, Marc Cerniglia shares how small law firms can transform their follow-up process with simple yet strategic email marketing. From nurturing “not yet” leads to turning cold contacts into warm consultations, Marc breaks down how to use newsletters and drip campaigns to stay top of mind — and make sure no potential client Read More
What Most Lawyers Don’t Realize About Email Engagement
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📧 Many lawyers assume email marketing has lost its power — but the data tells a very different story. In this Best Of episode, Mike and Jana dive into why email is still one of the most effective tools for law firms, how often people are actually checking their inboxes, and why ignoring email could mean leaving easy growth on the Read More
Are You Emailing Your Audience Too Much — or Not Nearly Enough?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📧 Many law firm owners worry about “bothering” their list with too many emails. But in this episode, Danny Decker explains why the real danger isn’t over-emailing — it’s not emailing enough. Discover how often you should be reaching out, why once-a-quarter newsletters don’t cut it, and how valuable content keeps your list engaged Read More
How Often Should You Email Your List?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! Far too many lawyers avoid emailing their lists because they’re worried about being “too pushy.” Danny Decker explains why this mindset is costing law firms clients, why unsubscribes aren’t a problem, and how consistent, value-packed emails can keep you top of mind. If you’ve been hesitant to hit send, this episode will change how you Read More
