đListen on Spotify, Apple Podcasts, or wherever you get your podcasts! đŻ Does SEO still work for law firms in 2025? In this episode, Danny Decker tackles the tough question thatâs on every law firm ownerâs mind. With AI tools like ChatGPT starting to change how potential clients search, the marketing landscape looks very different than it did just a year ago. Danny breaks down the realities of Googleâs Read More
ChatGPT SEO: What To Know About Getting Found
đListen on Spotify, Apple Podcasts, or wherever you get your podcasts! đ§ What happens when your next client skips Google and asks ChatGPT who the best lawyer in town is? In this episode, Mike and Danny break down how AI tools are already influencing client decisions â and exactly what law firms can do to stay visible. Youâll learn the SEO tactics that actually help you get recommended by tools like Read More
Is ChatGPT Looking at Your Google Reviews?
đListen on Spotify, Apple Podcasts, or wherever you get your podcasts! â When ChatGPT recommends a lawyer, it's not just scanning your websiteâitâs checking your Google reviews too. In this episode, Danny and Mike break down why online reviews are now critical trust signals in AI-driven search results. They share why a neglected Google Business profile or a handful of bad reviews could hurt your Read More
How Should Blogs Be Formatted for ChatGPT to Recommend Them?
đListen on Spotify, Apple Podcasts, or wherever you get your podcasts! đ ChatGPT isnât reading your legal blog like a humanâitâs scanning it for trust signals, summaries, and structure. In this episode, Danny and Mike reveal the simple formatting changes law firms should make to help AI tools notice (and recommend) their content. From turning your blog titles into questions to adding short executive Read More
What It Takes to Get Your Law Firm Listed on ChatGPT
đListen on Spotify, Apple Podcasts, or wherever you get your podcasts! đ¨ ChatGPT is rapidly becoming the first place people go when they need a lawyerâbut most law firms arenât even showing up. In this episode, Danny and Mike break down what it actually takes to get your firm listed in ChatGPT's responses, why âtrust signalsâ are the key, and how to create content that AI tools will notice, index, and Read More
Big Shift in Search Is Changing How Clients Find Lawyers
đListen on Spotify, Apple Podcasts, or wherever you get your podcasts! đ§ With tools like ChatGPT, Gemini, and Grok entering the mainstream, a massive change is unfolding in how people search for and choose lawyers. This episode dives into what every small and solo law firm needs to understand about AI-driven search â including why traditional referral marketing isnât dead, but Googleâs role in your Read More
