Here is what our clients have to say.
“The level of expertise and the depth of communication have been really, really valuable and worth it for me.”
We’re excited to share the results we’ve delivered for Fidara Legal, a law firm that helps entrepreneurs and innovators protect and grow their ideas. We began working with Vanessa Ferguson after connecting at a Florida Bar convention, and the impact was almost immediate. One of the first pieces of content we created together generated a new client within two weeks of going live. For a firm that had primarily grown through word of mouth, this marked a clear shift in how new business could be generated.
Since then, our work together has helped expand Vanessa’s visibility online, consistently position her in front of her ideal clients, and build brand awareness without demanding more of her time. Instead of trying to stay visible on her own, she now has a system in place that keeps her top of mind with the exact types of clients she wants to attract. If you’d like to have a conversation about creating results like this for your firm, use this link to schedule a free strategy session with our team.
Transcript:
“We are a law firm that focuses on business law, and then we have niches or specializations in intellectual property and privacy law, as well. I think an ideal client for me is someone who has been sitting on an idea for a while, and they finally get the courage to step out on that idea. It’s the ones that are really passionate about something they’re working on, something that’s really innovative, and they’re just looking for an attorney to just have in their back pocket to support them on their dream.
I was at a Florida Bar convention, I think it was last summer, actually, and I started working with you guys. We had to have a conversation about how you could help support my firm, and she did a really good job, Jana, at kind of explaining that. The team recently helped me write an article or a blog about copyright trolls, and I think it was less than two weeks after that blog went live.
A week later, we actually got a direct-close client specifically from that copyright infringement article, which was just amazing to have. It happened so quickly and it was so spot on. For one, I think it confirmed to me what a great job that you guys are able to do, the way that you guys are able to work together, collaborate and produce an amazing result that is reflected directly with the clients or getting leads is just, I think, impeccable.
I built my business via word of mouth, so I didn’t really dive into the digital marketing space, and it allows me to expand my network online, and they’re always just kind of boasting about me and my brand. Brand awareness is something that the team has really helped me to obtain and to perfect without always having to be doing the work as lawyers are busy people.
So me trying to always get in front of people is not something I have the time to do, and the team did and does a really great job at keeping me in front of my ideal client. I think a marketing team is something that you definitely need to have in your back pocket. And what I love about Spotlight is that you have several different experts, and you guys have a really interesting business model of being able to have all those experts communicate to you on what you need.
I think the level of expertise and the depth of communication have been really, really valuable and worth it for me.”
“Working with Spotlight, I’m very satisfied and very happy with the content that we’re producing because it is tailor made for me.”
Today, we’re excited to share the results we’ve delivered for the Law Office of Wendy S. Meadows, a collaborative divorce firm based in Maryland. We’ve been working with Wendy since 2024, and her firm has grown as a direct result of our work together.
As you’ll see in the video, the website we designed, along with the content marketing strategy we’ve executed for Wendy’s firm, has directly resulted in an increase in consultations and new clients. And it has resulted in referral opportunities and new strategic relationships for Wendy and her firm. If you’d like to have a conversation about growing your law firm, please use this link to schedule a free strategy session with our team.
Transcript:
“My name is Wendy Meadows. I work in Baltimore County, Maryland. I primarily mediate. I do parent coordination. I no longer litigate, but I do represent children in court. That is the one time you’ll find me in court. The ideal client for me is a couple. A couple willing to have a process where they can resolve the differences amicably.
I met the Spotlight team at Cliocon 2 years ago, and everyone was very kind and nice, and welcoming. I believe the first person I met at Spotlight was Jana. We hopped on a call, and she understood me and understood my mission and where I wanted to go with my legal marketing and how I wanted to revamp my website. A couple of months ago, Spotlight helped me with a blog.
It was about same-sex adoption. Within a few weeks of it posting, at least two different people hopped on my calendar to schedule a consultation with regard to same-sex adoption. I was telling my best friend about this, who is a medical director at a fertility clinic. I said, “Hey, I wrote this blog, and because of it, I have all these same-sex adoption people now pouring in.
” And she said, “Oh, Wendy, that’s so cool, but you know, you should be on our list, too, right?” And I think this is the neatest thing Spotlight does. It’s like, you keep putting yourself out there and putting yourself out there, and you keep reminding people that you exist. I wouldn’t have had the conversation to be on her list as well, which is going to result in more clients unless I had the blog post to then direct me to consults, then direct me to the conversation to my friend, and I’ll be on that list, too.
Spotlight really helps us increase our digital footprint in a meaningful way that eventually does bring clients in. It might not be A plus B equals C, but it’s definitely A plus B equals XYZ, which is more important. And now that I’ve been with Spotlight for about I think 18 months now, what I’ve seen over the course of that time is there’s less and less heavy lifting on my part. Because I’ve been with Spotlight for this amount of time, it’s the writer now knows me and understands me and knows where I need to go. I’m very satisfied
and very happy with the content that we’re producing because it is tailor-made to me, and Spotlight listened to me in terms of what I needed.”
“I have definitely grown since I started working with Spotlight. You’ve always been very responsive, easy to work with. You get solo and small practitioners like myself. I really like your style. I like the message. It makes sense.”
We love helping law firms grow! We partnered with Stephanie Albrecht-Pedrick, LLC, a Family Law firm in Egg Harbor Township, New Jersey, and we’ve become a key partner as she grows her firm. Stephanie originally found our team through the Law Firm Marketing Minute podcast and we’ve worked together ever since.
If you’d like to have a conversation about growing your law firm, please use this link to schedule a free strategy session with our team.
Transcript:
“I practice family law, primarily divorce, custody, issues related to a family. I’m in Egg Harbor Township, New Jersey, which is in Atlantic County, southernmost tip of New Jersey. I found the Law Firm Marketing Minute against, and I probably listened to that for about a year, I guess before I reached out. I’ve been with Spotlight now, I think about three years.
I probably started listening, you know, about a year before that, and I still listen. I have definitely grown since I started working with Spotlight. I’ve always been very responsive, easy to work with. You get, you know, solo and small practitioners like myself. I really like your style. I like the message, you know, about content and referrals. It makes sense.
Content drives referrals, and referrals are really, in the end, what’s going to keep you alive. You guys recently redid my website, and one of the things that I was happy to see was that free resource download that you created for me. And almost right away, after the website went live, I got like a notification that someone had downloaded it, which was great because it tells me people are out there.
I started out with just the social media content, and at the time, I don’t think there was any other divorce and family law attorney in my area that was posting on social media on a regular basis. I get a lot of compliments still on my social media stuff.”
“We had enormous growth. First year we were at like 60%. The second year I think was 50. Now that we’ve matured a little bit, our goal is to maintain 22% growth over the next decade. You guys have definitely helped us grow to get where we are.”
We love helping law firms grow! We partnered with Norton Pelt, PLC, an estate planning firm headquartered in Fredericksburg, VA, and we’ve helped them grow into a market-leading firm within their region. We began working with them at the inception of their firm and have helped them grow dramatically year after year.
If you’d like to have a conversation about growing your law firm, please use this link to schedule a free strategy session with our team.
Transcript:
“We’re in Fredericksburg, Virginia. We’re not a general practice firm, but we handle family law, estate planning, estate administration, business law that’s ancillary to estate planning. And then we have a partner, Jason, who does criminal and lower court civil litigation. Our other partner, Martha Norton, she oversees our complex civil litigation cases and family law.
We’ve all been in practice for a long time and practice together for a long time. But Martha, Jason, and I have been together in a firm since 2019. We were coming out of a firm that did no marketing whatsoever. We don’t know how to market. You guys were quick and easy to work with. We’ve always had positive growth.
We were a new firm. So, our first few years we had enormous growth. First year we were at like 60%. The second year I think was 50%. Now that we’re we’ve matured a little bit, our goal is to maintain 22% growth over the next decade. I mean, you guys have definitely helped us grow to get where we are. You’ve been doing blogs and social media for us ever since.
Alejandra has done a really good job of being that quarterback. One of the things we’ve always appreciated is that you guys have always been willing to do some of the additional things that we had requests for. It’s been like working with a small hometown team that’s similar to us.”
“We have converted all of these leads into 17 calls and 7 paying clients. And that’s really quite amazing because the majority of the leads we put into the funnel had 6 month or greater timelines to sell. We haven’t hit the heavy flow of their timeline to sell yet and that’s coming up this fall. So very optimistic about the direction it’s going.”
We love helping law firms grow! We’ve recently partnered with Danilson Law, an exceptional real estate law firm located in Des Moines, Iowa, and their campaigns are off to a great start. Our team is running Meta Ads that have produced a strong ROI almost immediately. We’re also creating social media & email content that is nurturing their list and generating new referral opportunities.
If you’d like to have a conversation about growing your law firm, please use this link to schedule a free strategy session with our team.
Transcript:
“My name is Jeremy Danilson. I’m the owner of Danilson Law in Johnston, Iowa. We focus almost exclusively on real estate transactions. Our ideal clients are buyers and sellers of real estate in Iowa. We’ve had a firm for about 10 just celebrated our 10 year anniversary earlier this year. This is the first time we’ve advertised for Danilson Law.
The first campaign we have seen a consistent flow of new leads every day and every week, really. I’ve got a follow-up call with a new lead now every day for the next two months. And that’s been a lot of fun to reach out to these home sellers in Iowa to say, “Hey, how can we help? What questions do you have?” We have converted all of these leads into 17 calls and 7 paying clients.
And that’s really quite amazing because the majority of the leads we put into the funnel had 6 month or greater timelines to sell. So, we haven’t really–I mean, we’ve we’ve done the email drip campaign with them and they’ve got on our monthly newsletter. We haven’t hit the heavy flow of their timeline to sell yet and that’s coming up this fall.
So very optimistic about the direction it’s going and we’ve actually added–I’ve got an email from Matthew today to begin two new campaigns that we’re very close to getting final approval on. I just got a notification about an hour ago from LinkedIn that a local lender who we don’t work with replied to and shared one of our posts about platting and says hey for this topic for platting projects use Danilson Law and that opens the door for a conversation about hey let’s let’s work more together.
Your team definitely handles the monthly newsletter for us and then the social media. Having these things done for me or with me is so helpful because as a business owner I’ve got so many different things on my mind. It’s really important to have the experts work on the thing that they’re experts at. The way I want to do it is I just want to give value to our audience.
Give, give, give, give, give, give, give. I’m not afraid to give away knowledge and expertise because there are a lot of property owners and buyers in Iowa that just want help from an expert. And that’s what our team is. The more that we’re providing value, the more that we’re giving, I know that’ll work out on the back end for the team and the firm.”
“One of the most powerful things is the blog that I have Spotlight do. I never felt like it was someone else doing my marketing. It’s my voice. It’s me. People think it’s me. What I get feedback from with that is clients contacting me, “Hey, I read your blog. Is this really what I should be doing? Is this really what I should be avoiding? That’s really how it works?” And then when I tell them, they’re like, “Oh, that’s exactly what you said.”
We love helping law firms grow! We partnered with Easterling Law, a family law firm located in Charlotte, NC, and we’ve used content marketing to help her attract clients and grow her firm consistently year over year.
If you’d like to have a conversation about growing your law firm, please use this link to schedule a free strategy session with our team.
Transcript:
“We are a divorce firm. So, not just divorce, custody, prenuptuals. I am a mom, a stepmom. I love what I do. I love helping people. So, one of the most powerful things is the blog that I have Spotlight do. I never felt like it was someone else doing my marketing. I felt like it was me in it. It’s my voice. It’s me. People think it’s me.
What I get feedback from with that is clients contacting me. Hey, I read your blog. Is this really what I should be doing? Is this really what I should be avoiding? That’s really how it works. And then when I tell them, they’re like, “Oh, that’s exactly what you said.” Like, “Okay, this is great. I’m not writing these, but I don’t tell them that.
It’s really coming from my words that someone else is putting into a blog form.” And then we’re sending out newsletters. So, I think that’s a constant contact for uh the group of people that know me. So, I think that’s really great to stay top of mind. I would say it really is a team. I usually have multiple people on a call.
It feels like brainstorming. It feels like they’re really wanting to support me. If you don’t know where to turn, they’ll give you ideas. Or if you have an idea, they’re going to take it and make it better and make it actually work. Cause us lawyers think we know how to market, but we really don’t.
There’s so much more to it than I would ever understand. It’s been a really good team and not just like a individual. And I also don’t feel like a number. I don’t feel like I’m just uh somebody that they’re checking in the box. Okay, we got another lawyer. I feel like it’s people that really care. So that’s what I love. That’s what’s kept me here.
And I feel like I knew that at the beginning. I don’t know the percentages of growth, at least 10 to 20% growth year after year. To look back, I always laugh looking back with my business coach of where we were when we started. And we’re just helping so many families. It’s been really, really great to grow into what I thought was not possible.”
“It’s been great. Advertising on the web and getting yourself out there can be complicated and we’re a small shop. We all wear a lot of hats and it really takes someone with a tremendous amount of knowledge to do that effectively. And you guys right out of the gate were able to really provide that and just give me the confidence that I’m with the right folks and I don’t have to worry about it and I can rely on you guys to do it for me and know it’s being done well.”
“Spotlight has been an important part of our growth trajectory over the the past several years because they’re industry focused. They have a better understanding of who we are as a firm and where we want to go and how we want to communicate.”
We love helping law firms grow! We partnered with Hall Benefits Law, an ERISA & Executive Compensation Law Firm headquartered in Atlanta, GA, and we’ve become an integral part of their team. We’ve developed social media content, email marketing content, and developed a website that has positioned them as leading experts in their niche and powered consistent year-over-year growth.
If you’d like to have a conversation about growing your law firm, please use this link to schedule a free strategy session with our team.
Transcript:
“Rob Friedman. I’m chief marketing officer at Hall Benefits. We’re an Orisa and benefits law firm. Work in health and welfare benefits, retirement plans, and we do some executive comp work as well. When I onboarded here at Hall Benefits Law, it was clear that Spotlight is an important component of you know our marketing operations and our marketing strategy.
Spotlight have been a tremendous asset to Hall Benefits Law. They help day in and day out with the preparations um and and operations and the services are really very valuable and on point with respect to our strategy. tremendously responsive, really important, you know, work on the social media side, on the outbound email side with our newsletter each month.
So, one of the ways that, you know, the activities of Spotlight are helping all benefits laws is really in in connecting with our community. We’re extending our community through these initiatives. It’s establishing that we’re relevant on a daily basis, on a monthly basis. We’re a growing firm and we’re continuing to hire.
Spotlight has been an important part of our growth trajectory over the the past several years because they’re industry focused. They have a bunch a better understanding, excuse me, of who we are as a firm and where we want to go and how we want to communicate. And so that’s that’s important as well.”
“For the last couple of years we’ve been working with Spotlight Branding to help us with our marketing and I would first say that it’s been great. They’ve freed up my time to do what I’m supposed to do as a lawyer. They are a little bit of a different model. They’re not focused on trying to conduct SEO and get better Google ratings or rankings in hopes that somebody will call. Instead they use something called touch points and they put the lawyer in contact with their clients and their past clients through blogs and social media and newsletters and it’s been a good approach. If you’re in the market, we highly recommend.”
“We just started our journey with Spotlight branding here just a few months ago and I have to say I’ve been pretty impressed and so has my team. It’s required us to really rethink how we do marketing here in our small law office, but I like the approach. It’s very people-centered and the ride has been pretty amazing so far. We’re looking forward to the rest of the journey”
“Spotlight Branding has gotten things done that we couldn’t have gotten done on our own, like this video I’m doing right now because we’re very busy doing what we do as a law firm and serving our clients. So Spotlight Branding said, okay, yes, we need a website, it needs to be a good website and needs to have content, so they’re helping us. Spotlight’s helping us generate content for that website, it’s helping us to link other things we do to that website, it’s helping us to really have a presence online, which on our own we could really never have done. That’s just not our thing.
We know law, but we don’t know website generation or design or things like that, so it’s really something that is just indispensable, having a company that can do that for us, instead of us trying to be do-it-yourselfers.”
“I’ve been with Spotlight branding for a couple of years now and I think it’s been a wonderful tool to keep my clients advised of what’s going on with my firm and to make them remember me as their friend and family member and good lawyer. So to use Spotlight Branding as a marketing and public relations tool has been very helpful.
We have augmented them with a podcast that we do on a weekly basis and we can share information with our clients about new developments in the law and generally our opinion. Spotlight Branding has been an excellent service and I’m very happy with them.
“I’ve been with Spotlight branding for over four years now. It has been a great experience which is why I’m still here, right? I really love working with my account manager and the entire Spotlight branding team. Everyone is always so pleasant and timely when it comes to my firm’s deliverables. I’ve had such a great experience and I highly recommend Spotlight.”
“What I have appreciated from Spotlight Branding from the very beginning is their no pressure and transparent approach to selling their services. I took a long time to decide but I was never bombarded with sales calls or high-pressure emails. I signed up at my own pace. From the very start, they were clear about the price of their services and there were no additional hidden costs attached to my account once I signed up.
Now that I have been with them for several years, I can appreciate their approach to marketing even better. Before finding Spotlight Branding, I had worked with several other agencies and after spending a lot of money, I either saw no results or if there were any, I only saw minimal results for the first few months. With Spotlight Branding, the results have been consistently increasing.
As a small business owner, I have many hats to wear and I am pulled in many directions every day. Spotlight Branding makes my life easier because of their step-by-step guidance. Best of all, each team member is an expert in their field. They have my trust.”
“As the founder of IP WORKS LAW, it was challenging to oversee the building and maintenance of my firm’s digital presence. Mostly, for years I just avoided it. Thanks to SPOTLIGHT BRANDING, I have my website, emailer, and social media marketing all run by one team who have a diversified knowledge of my industry as well as their own. SPOTLIGHT has given me the freedom to grow my practice with relevant content and virtual continuity.”
“Spotlight Branding has always illuminated our marketing. There is a very personal touch with this company. Our success is their success. Thank you Sofia and the Spotlight team for being absolutely proactive, professional, and valuable!”
“We took several years before implementing marketing strategies, preferring to rely on referrals. We did a lot of homework before selecting Spotlight Branding. The team has been responsive and facilitatory. From onboarding to execution, they shine in their specialized knowledge and experience serving boutique firms such as ours.”
“Spotlight Branding and all of their employees are simply Amazing! They take the time to learn about their clients, the areas, and the clients’ client’s needs and they create marketing and branding programs that truly fit. I highly recommend them and will always use them!”
“I have been using Spotlight’s services for a little over a year and I am very pleased with the level of service they provide. They are great at following up with me, especially when I ask them to send me reminders! I receive many compliments on my website. I would highly recommend Spotlight Branding!”
“From the very beginning, every single team member have been absolutely professional and responsive. They have the confidence that they can produce the results we are looking for and they work tirelessly to achieve that end! They really feel that our success is their success. I am so grateful to have found them and learn about their approach to marketing law firms! I also recommend you check out their Podcast – The Law Firm Marketing Minute. You get small insights on the proper marketing approach!”
“They have been professional and a gem to work with!
When I was looking for a website designer, I was told by a possible designer that I would never be able to find a website designer who could give me what I wanted for less than $6,000 plus monthly maintenance. I took that as a challenge. Spotlight Branding rose to the occasion and everyone who has talked with me about my website has LOVED it. I love it and believe it should be on one of the lists of the top websites!. Anna has given me everything that I wanted on my site plus more. I re-enlisted Spotlight Branding to do my monthly newsletter, so I am excited about getting that up and going again.
I am proud to be an ‘Unforgettable Lawyer’ and love wearing the shirt showing off the Spotlight Branding name. I have and will continue to recommend Spotlight Branding.”
“Spotlight Branding and its employees have been fantastic over the years that I have used their services! Great people who are very knowledgeable about what they do and how to help any business that wants to advance their company.”
“Spotlight Branding is spot on with their work and absolutely awesome to work with! They created a new website for us that is very professional and coupled with their social media posts, blogs, and newsletter have increased traffic to the site and have created many new clients for our office. I can’t recommend them enough!”
“Since we started working with Spotlight Branding we have been extremely busy. Obviously, the marketing they are doing for us is working because we are booking 3 months out at both of our locations!”
“We have received a couple compliments/comments on our newsletter. It also has spurred a couple opportunities for coffee/lunches for existing relationships.”
“Overall we have seen great results with the help of experienced professionals and organizations such as Spotlight. We did a lot of research before we handed over our website and branding to Spotlight and are very happy with the decision. We have a great professional website and consistent content for our social forums. Spotlight tailored our website to our particular needs and we loved the professional Q&A videos they embedded on our website. Now we promote our clients to check out our firm website and all the great resources we have to offer on it.
Thank you Spotlight for helping us create a new brand and for always being so attentive to your client’s needs. We appreciate the client-focused attention, the timely posts, the routine meetings to ensure our ship is sailing smoothly. Thank you for your great customer service and bringing your professional input to our firm.”
“Spotlight Branding has been an essential part of ‘stepping up’ our online presence. In the past year, we were able to create a website that all our clients love (and conveys the heart of our brand very well), hired more staff, and doubled our office space. We’ve had an undeniable increase in website inquiries. Not only that, but the quality of the leads we’ve seen has improved significantly.”
“After nearly 18 years at large law firms, I left to pursue the dream of opening my own firm. In the months that ensued, Anna Casey and the Spotlight Branding team worked closely with me to create an online presence that exceeded my expectations. From designing a premium website, to managing my social media presence in a way that reflects my voice, to sending out my very first newsletter for my own firm, Spotlight Branding has been there with me every step of the way to ensure my brand and my vision.
My dream of successfully opening my own firm is now very much a reality. Spotlight Branding is at the top of the list for reasons why I was able to make it happen.”
“My website has been the perfect place for brand new people to find me. People that, to my knowledge, I have never had contact with found my website and became clients. It’s amazing that they come from such varied places all over the country!”
“I’ve been with Spotlight Branding for 3 months and I’m very happy with their services! For one example of the benefits they have already provided in that short time, an attorney that I had not spoken to in years contacted me and referred a new case because she saw my newsletter and social media, both generated by Spotlight Branding.”
