What is Worse? Bad Content or No Content At All?

February 3, 2026
Spotlight Marketing & Branding

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!

😬 Bad content is not harmless and it can quietly work against your law firm. In this episode of the Law Firm Marketing Minute, Mike, Eddie, and John tackle a question most solo and small firm owners never stop to ask. Is bad or generic content actually worse than having no content at all? They break down how low value posts, inconsistent emails, and check the box marketing waste time, money, and credibility, and share the two simple questions every piece of content should answer before it goes live.

📌 Key Takeaways:

  • Why generic content can hurt more than help
  • How inconsistency makes your marketing invisible
  • The two questions to ask before posting anything

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