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🧠 How can law firms influence what ChatGPT says about them in 2026? In this episode, Danny Decker explains how AI search tools like ChatGPT decide what information to trust and repeat, and why that matters for law firm marketing. Danny breaks down where ChatGPT pulls its information from, how concepts like trust signals and content sources shape AI recommendations, and what solo and small law firms should focus on if they want to be described accurately, credibly, and consistently as AI search continues to influence how potential clients find attorneys in 2026.
📌 Key Takeaways:
- Where ChatGPT gets its information about law firms
- Why trust signals influence AI-generated recommendations
- What law firms can do to shape how AI search describes them
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