Since its inception, Spotlight Branding has transformed from two guys in a spare bedroom in a Miami apartment to a team with hundreds of nationwide client-partnerships serving over 20 practice areas. We’ve built the company up to a 7-figure business with an amazing office culture that truly makes it fun to be at work. During this time, we’ve learned a thing or two about the importance of core values and how Read More
A Simple Formula For Your Elevator Pitch – LFMM 256
Is your elevator pitch dialed in? If not, here's a simple formula to help improve. Read More
How Solo Law Firms Compete With A $2 Billion Legal Tech Giant
On-demand, web-based legal services like LegalZoom are taking over the legal industry. They pull together dedicated teams of legal departments to draft simple contracts, conduct research, evaluate complex business litigation, and offer “all-in-one” legal plans for the average consumer. They are driving down costs by automating and standardizing legal services. Let’s not forget, they’re backed by hedge funds, Read More
Does Your Marketing Reflect Your Status As An Expert – LFMM 255
If your marketing isn't showcasing you as an expert, it might be time to consider an audit. Read More
What Goes Into An Effective Email Newsletter – LFMM 254
In this episode, we discuss the benefits of sharing content that educates, engages, entertains, and serves as a reminder of what you do. Read More
Make Your Ads Calendar Driven – LFMM 253
Advertising is most effective when you can enter into a conversation that's already happening. Read More
Move Your Marketing Forward – LFMM 252
Summer is here which always comes with downtime. It's a great opportunity to knock some projects off your plate and implement new marketing systems. Read More
Tracking ROI: Don’t Get Tunnel Vision – LFMM 251
Take time to see the big picture view and understand that good marketing and systems compliment each other. Read More
Simplify Your Message – LFMM 250
Too often, lawyers confuse consumers with their marketing message. Learn to simplify and communicate it well so that people have the confidence to hire you. Read More
If You’re Not A Celebrity…You’re A Commodity – LFMM 249
If consumers don't recognize the difference in value, they're going to choose the cheapest option. As an attorney, this is a dangerous place to be. Read More
