Networking is a critical piece of the business development puzzle for just about every lawyer. Referrals are arguably the very best source of new business - and an active, engaged network is critical to generating those referrals. In addition, for lawyers still in the "I have more time than money" phase of growing their firm, networking is even more crucial. Unfortunately, it's easy to waste your time. You need a Read More

Every lawyer's website should include a blog. And you should regularly create new content for it. I've talked elsewhere about what that content should look like, so I won't repeat that here. Here are five significant reasons to include - and regularly update - a blog on your law firm website. 1 - Engage visitors. If you create blog content that provides practical information for your website visitors, you're Read More

Here's a business paradox for you: The less you do, the more money you'll make. I'm talking specifically about practice areas and services provided. Most attorneys don't limit their practice much - I'm sure you know plenty of lawyers who practice family law, estate planning, business law, with some criminal defense on the side. Maybe you're one of them. It's easy to understand why. We're all trying to grow our Read More

This post was originally published as a guest-blog for Evolve Law.  According to a marketing survey conducted by Texas Tech, 83% of satisfied customers are willing to refer products and services. But only 29% actually do. In other words, the average business is only receiving one-third of the referrals they could be getting from their customers and clients. Apply this statistic to your law firm and you’ve got an Read More

Last week we covered several critical goals for an effective law firm social media presence. I recommend that you read the entire post if you haven't already, but here's a recap of the "big four" goals you should accomplish on social media: 1 - Build top-of-mind awareness with clients and referral sources. 2 - Enhance your credibility and reflect your status as a highly-educated and skilled professional. 3 - Read More

It's 2017 - and at this point, most lawyers have accepted that they need to have some type of presence on social media. Maybe it's a LinkedIn profile, maybe it's a Facebook business page, maybe it's a Twitter account, or maybe you're not sure where to begin. The problem is that "social media presence" is an impossibly nebulous term and just deciding that it's "time to get on social media" is so vague that it Read More

Question - should your law firm website repel visitors, actively discouraging them from contacting your law firm? The answer is (sometimes) YES, which may come as a surprise to some. Of course, your website should make you extremely attractive to your target market - by positioning you as an expert in your area of practice, by providing valuable resources, by making it easy to contact you, among other Read More

Video is an important component of an effective law firm website. If you're not featuring video on your website, here are four reasons to consider doing so today: 1 - Create instant rapport. Video is the most personal and intimate form of mass-communication available. It allows the viewer to connect with you and it establishes instant rapport. Video gives visitors to your website the opportunity to see your body Read More

Love it or hate it - we know attorneys in both camps - Avvo is here to stay. With well over 10 million consumers using the site each month, and over a quarter-million lawyers participating, Avvo has become the leading online marketplace connecting lawyers with consumers that need their help. It's also a dominant presence on search engines - if you google your name, followed by "attorney", you'll most likely find your Read More

We've talked in depth about why an email newsletter is so important for your law firm. It's one of the best tools available to build top-of-mind awareness and generate more referrals. Every small law firm should have an e-newsletter and they should be sending it out on a regular basis. BUT... an email newsletter is only as effective as your mailing list. We have clients who have 5,000+ recipients on their list, Read More