At Spotlight Branding, we've worked with hundreds of solo & small-firm lawyers across the country. As you can probably imagine, in that time we've worked with some attorneys that are fantastic at marketing themselves and their practice. We've worked with some who really struggle in this area. And we've worked with plenty who fall somewhere in between. I thought I'd take a few minutes today and share some of Read More

When a visitor arrives at your law firm website, do they run away screaming like a kid who just saw a ghost? When they get to your website, are they greeted by the digital version of cobwebs and creaky old floors: A design that's 10 years out of date Broken functionality and links that don't work Intimidating (scary!) content that doesn't resonate with your target audience and doesn't reflect your Read More

These days, social media feels like a digital war zone. Facebook and Twitter in particular. It's impossible to spend more than 30 seconds on my Facebook news feed without stumbling into a political flame war. Angry opinions everywhere... actual facts, hard to come by. The challenge for us, as business owners and marketers, is to figure out how to rise above the noise - how to build an engaging and effective social Read More

Does your law firm need a new website? How can you tell? Let's break it down. It's probably time for a new website if... Your current website is not mobile-friendly. Approximately 50% of website traffic these days occurs on a mobile device - a smartphone or a tablet. So if your website isn't mobile-optimized, a huge percentage of the visitors to your site are going to have a poor experience. And, major search Read More

Referrals are the number one source of business for most solo & small law practices. But according to a Texas Tech survey, the average law firm is only receiving about 1/3 of the referrals they could be receiving from past clients. That means there's a huge opportunity to grow your business simply by doing a better job of cultivating your referral network. The really good news is that you can leverage the Read More

Building trust is a critical marketing goal for every lawyer. And video is one of the best tools for making this happen. Other than a face-to-face conversation, video is the best way to build rapport and establish trust with prospective clients. Video allows prospective clients to hear your voice, read your body language, etc. When posted on your website, video becomes a powerful marketing tool working for you Read More

Last week on Legal Marketing Live, Ben and I discussed the "anatomy" of an effective blog post. Today, I'm going to dive into the subject a bit further. Choosing your topic. The first step is deciding what to write about. I highly recommend that you focus your blog posts on practical questions and challenges that clients and potential clients are facing. If you get certain questions regularly during consultations, Read More

Social networking sites like Facebook, Twitter, and LinkedIn represent a great opportunity for lawyers to reach their target market, build their brand, generate referrals, and grow their practice. Here are five ways to leverage social media effectively: 1 - Define your objectives. What are you hoping to accomplish through social media? Increase your visibility, increase referrals, generate leads, impress your Read More

One of the primary goals when it comes to your law firm marketing should be: Establish Trust. Until you've established trust, nothing happens. Prospective clients don't hire you. Your network doesn't send referrals. As an attorney, you handle complex matters and the stakes are high. Hiring a lawyer isn't like choosing a restaurant for dinner. Clients aren't going to "try you out" unless they're confident that Read More

In a recent podcast episode, I talked about the "Experience Economy" and how law firms can differentiate themselves from the competition by providing a superior client experience, in addition to providing good legal work. I got a number of good questions and so I want to dive deeper into the subject here. Let's start with the basics.  The Harvard Business Review coined the term "Experience Economy" back in August Read More