In this episode, Daniel explains the difference between "branding" and "marketing". A lot of people use these terms interchangeably, but here are some of the key differences, and why they matter for your law firm. Read More
Five Reasons Why Your Brand Matters – LFMM 165
This time on the Law Firm Marketing Minute, Daniel explains why you need to establish your brand as an attorney. Click play to learn five reasons why your firm needs to brand itself. Read More
Lawyernomics 2017: Day One Recap
We're coming to you from Lawyernomics 2017, held this year at the Bellagio Hotel in Las Vegas. We're proud to be sponsoring the conference for the second year in a row. Day One of the conference featured some great speakers - including Avvo CEO Mark Britton, who broke down several key changes to the legal environment. Britton noted that lawyer job growth has dramatically slowed, with legal work often going to Read More
Your Marketing As a Gatekeeper – LFMM 164
In this episode of the Law Firm Marketing Minute, Daniel Decker reveals why your marketing should act as a gatekeeper to your services. While you want to attract clients, some simply aren't worth the hassle and can prevent you from establishing yourself as an expert in your field. Read More
Get More From Your Networking by Following-Up – LFMM 163
Click here to listen to the latest Law Firm Marketing Minute, where Daniel explains the importance of following up with potential clients. Keeping top-of-mind awareness with your networking connections is the key to earning their business. Read More
Don’t Be Afraid to Narrow Your Focus – LFMM 162
On this episode of the Law Firm Marketing Minute, hear Spotlight Branding co-founder, Daniel Decker, reveal why narrowing your firm's focus is the best thing you can do. Read More
What is “Top of Mind Awareness?” – LFMM 161
Check out the newest podcast, and find out the answer to the question "What is “Top of Mind Awareness?” Once we've answered that, keep listening to find out why this idea is so important for lawyers. Read More
The Commodification of the Legal Industry – LFMM 160
Take just a couple minutes and listen to our latest podcast, on the Commodification of the Legal Industry. In a world where everything is becoming do-it-yourself and people can get legal advice on the internet, learn how to stand out and make yourself an expert in your field. Read More
Should I use Google AdWords? – LFMM 159
Check out our latest podcast episode to see if you should use Google AdWords to promote your law firm. Read More
Including Testimonials on Your Law Firm Website – LFMM 158
Tune in to this episode of LFMM to understand the value of testimonials on your law firm website. Read More
