Niching Down To Find Your Ideal Client

I once worked with a client who offered business law and estate planning services. One of his largest challenges was working in New York City, where there would never be a shortage of competition. During one of our conversations, I asked him why clients would choose him over a rival. What made him slightly different from his competitors? He told me that was a great question, but he didn’t have an answer.  I Read More

Improving Lives for Women in Law feat. Molly Hough – Ep 759

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! Women need to know that they are not alone! Molly Hough, founder of JurisConsult Institute, talks about empowering women in law to break barriers and thrive in a traditionally male-dominated field. We dive into the real challenges women face, from battling the outdated structures of the legal industry to balancing work-life integration. You’ll Read More

How to Build a Better Future – Ep 758

Did you like this episode? Dislike it? Nothing changes if nothing changes!Too often, women—especially women of color—are excluded from opportunities in traditional law firm models. In this episode, Molly Hough shares how taking risks, building a personal brand, and stepping outside the big law model can lead to a more powerful and fulfilling legal career. Learn how embracing these changes not only boosts your Read More

A Spotlight Branding Case Study on CLARK.LAW (Part 5)

In Part 4, we explored the growth of CLARK.LAW and the challenges Chris Clark faced in expanding his team. This final part will discuss the often-overlooked element of raising rates and why CLARK.LAW doesn’t prioritize SEO. We’ll highlight how content marketing supports the firm’s growth and client relationships. The Overlooked Element: Raising Rates One of the benefits of a solid reputation and trusted brand Read More

How One Lawyer Went from Burnout to Thriving – Ep 757

Did you like this episode? Dislike it? Feeling stuck or burnt out in your legal career? You’re not alone.In this episode, Molly Hough recounts the powerful transformation of a junior partner who went from burnout to a thriving, successful practice. Through strategic career coaching, renewed client relationships, and a deep dive into personal passion, she built a career that’s now flourishing. If you’re ready to Read More

Bad Advice Many Lawyers Still Follow – Ep 756

Did you like this episode? Dislike it? Too many lawyers are trapped by outdated advice that’s stalling their growth.We spoke with Molly Hough, founder of JurisConsult Institute, about exposing the pitfalls of "just keeping your head down" and revealing the strategies you need to advance your legal career. Learn how to invest in yourself, build your personal brand, and take proactive steps to ensure your hard work Read More

The Biggest Obstacle for Women in Law – Ep 755

Did you like this episode? Dislike it? There is a gap that exists between women and men in the legal industry.We spoke with Molly Hough, founder of JurisConsult Institute, about the biggest obstacle women face in the legal industry. There is quite clearly a gap in the amount of women partners, first and foremost. Why is this? Well, we discussed what could be the biggest reason for that!Find Molly Read More

A Spotlight Branding Case Study on CLARK.LAW (Part 4)

In Part 3, we discussed how Chris Clark launched CLARK.LAW’s marketing efforts and overcame his initial hesitations about blogging. Now, we’ll explore how content marketing contributed to the firm’s growth, focusing on attracting and retaining clients. We’ll also look at the challenges Chris faced in expanding his team. The Growth of CLARK.LAW Chris started with just himself and a part-time paralegal, making Read More

The Brand You Didn’t Know You Had – Ep 754

Did you like this episode? Dislike it? What is true about branding for law firms? Most lawyers are unaware of the powerful brand they’ve already built.In this episode, John Hinson dives into how your legal expertise, client experience, and professional presence form the core of your brand identity. Learn to recognize and leverage these elements to differentiate your firm, attract ideal clients, and elevate your Read More

Redefining Marketing & Branding pt 2 – Ep 753

Did you like this episode? Dislike it? What is the true definition of branding? Why does this matter?Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about how branding for law firms is different than branding for other small businesses, like a marketing agency. Law firms should view branding from a different perspective! What perspective is that? Listen now and find out!👉Here's Read More