Here’s a law firm marketing question we hear often:“Do Local Service Ads (LSAs) work for law firms or should we stick with traditional Google Ads?” You may not be surprised to hear that the answer is… it depends. We’ve seen plenty of law firms have great success with both campaign structures, and we’ve also seen plenty of law firms not do as well. As always, with marketing, the answer is test, Read More
What Clients Really Remember About Your Firm
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🏠 In this “Best Of” episode, attorney Lisandra Matos of the Matos Law Firm shares how genuine hospitality and personal connection shape every client experience. From offering coffee to welcoming entire families into the conference room, she explains why the feeling you create in your office can matter more than any marketing Read More
One Platform Most Lawyers Still Overlook
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🎥 In this “Best Of” episode, attorney Jeff Hampton shares how YouTube became the foundation of his law firm’s marketing strategy. He breaks down why short videos on TikTok and Instagram only go so far—and how long-form YouTube content builds true authority and trust with your audience. Tune in to discover why mastering one platform Read More
What Most Lawyers Don’t Realize About Email Engagement
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📧 Many lawyers assume email marketing has lost its power — but the data tells a very different story. In this Best Of episode, Mike and Jana dive into why email is still one of the most effective tools for law firms, how often people are actually checking their inboxes, and why ignoring email could mean leaving easy growth on the Read More
The Effective Way to Get Clients Saying “Yes” to Your Firm
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📈 Many law firms rely on free consultations as their main call-to-action, but that’s a high-threshold offer that scares away potential clients. In this Best Of episode, Mike and Eddie reveal why content marketing is the key to lowering the barrier, building trust, and getting prospects to say “yes” before they’re ready to commit to a Read More
Are You Making This Common Marketing Budget Mistake?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📊 Most law firm owners ask, “How much should I spend on marketing?” In this episode, Danny Decker breaks down the common budgeting mistake that keeps firms stuck and reveals the smarter way to treat marketing as an investment, not just an expense. If you’ve ever wondered whether your marketing dollars are actually fueling growth, this Read More
Does SEO Still Work for Law Firms in 2025?
The digital marketing landscape for law firms is changing fast. With the rise of AI tools and alternative search platforms, we hear the question a lot from law firm owners: Does SEO still work for law firms in 2025? The short answer is yes, most firms can absolutely generate leads and clients through Google, but there is some important nuance. But let’s take a step back. The first question you Read More
Google vs. Meta vs. LinkedIn: Which Ads Actually Work for Law Firms?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🎯 Every law firm knows they should be running ads—but which platform is the smartest choice? In this episode, Danny Decker breaks down the pros and cons of running campaigns on Google, Meta (Facebook & Instagram), and LinkedIn. From high-intent leads on Google to nurturing prospects on Facebook to B2B targeting on LinkedIn, Danny Read More
Are You Leaving Referral Gold on the Table?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! ✨ Many lawyers assume referrals will come just from doing great work — but that’s only part of the story. In this episode, Mike and Fanny reveal why your network forgets you faster than you think, and how consistent nurturing can dramatically multiply your referrals. If you’ve ever wondered why you aren’t getting as many introductions Read More
4 Financial Hires Every Growing Law Firm Needs
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💰 Growing your law firm is about more than just getting new clients — it’s about building a solid financial foundation. In this episode, Mike sits down with financial expert Ryan Kimler to reveal the four key hires that every small but growing law firm needs if they want to scale past $500K and beyond. From bookkeepers to CFO Read More
