🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💡 Yes, you can grow your law firm without spending a dime on marketing—but should you? In this episode, Danny Decker lays out what it really takes to build a thriving practice the “old-fashioned” way, and when it’s time to stop being cheap and start thinking like a business owner. If you’ve been holding back on marketing spend, this Read More
Are LSAs Better Than Google Ads for Law Firms?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💸 Not sure whether Local Services Ads (LSAs) or Google Ads will give your law firm the best ROI? In this episode, Danny Decker breaks down the key differences between the two—and why the answer isn't as black and white as you might think. Learn how to compare lead quality, cost per acquisition, and which platform is right for your Read More
How Much Should You Spend on Marketing for Your Law Firm?
I’m going to answer this question in two different ways. Please consider both responses - they are both important. 10% of Your Revenue Goal as a Benchmark First, consider 10% of your total revenue as a benchmark for marketing spend. But, base this calculation on your 12-month revenue target, not your current revenue. For example, if you want $100K in monthly revenue twelve months from now, I would look to Read More
Can Video Marketing Actually Bring You Cases?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🎥 Video marketing can do more than boost your brand—it can drive real, trackable case generation. In this episode, Danny Decker breaks down how lawyers can use video the right way, including a smart two-step campaign strategy that turns viewers into clients. Whether you’re already investing in video or just getting started, this Read More
What Belongs Above the Fold on Your Law Firm’s Homepage?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📈 Most law firm websites fail in the first five seconds—before a visitor even scrolls. In this episode, Danny Decker breaks down exactly what must appear above the fold on your homepage to hook potential clients, earn their trust, and move them toward action. If you’re still guessing what goes where on your site, this is the clarity Read More
What Topics Are Impactful for Family Law Blogs?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📝 Family law blogging isn’t about sounding smart — it’s about answering the exact questions your potential clients are already typing into Google. In this episode, Danny Decker breaks down how to create blog content that doesn’t just sound good but actually brings in cases. From client consultations to ChatGPT prompts, learn how to Read More
How Often Should You Email Your List?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! Far too many lawyers avoid emailing their lists because they’re worried about being “too pushy.” Danny Decker explains why this mindset is costing law firms clients, why unsubscribes aren’t a problem, and how consistent, value-packed emails can keep you top of mind. If you’ve been hesitant to hit send, this episode will change how you Read More
When Should Your Law Firm Hire a Marketing Agency?
For many law firm owners, the question of when to bring in outside marketing help is a critical decision. An effective marketing agency can be an excellent growth partner, but it’s important to get the timing right. And it’s very important that your marketing strategy makes sense for the current size of your firm and your growth goals. Here’s how we would think about it… The Early Stage: Growth Through Read More
Does SEO Still Work for Law Firms in 2025?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! ⚖️ Google is still important, but consumer behavior is shifting fast — and platforms like ChatGPT, Grok, and Gemini are starting to take traffic away from traditional search. In this episode, Danny Decker breaks down whether SEO still works for law firms in 2025, why AI-driven search is changing the game, and how lawyers can stay Read More
How Long Before Marketing Brings in Cases?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! How soon can you expect marketing to actually generate clients? Danny Decker breaks it down in this straight-shooting solo episode. From Facebook ads to SEO and AI optimization, he explains what works fast, what takes time, and why law firms need to budget both money and patience to see real results. 📌 Key Takeaways Ad Read More
