šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! šÆ In this āBest Ofā episode, Mike and Eddie break down what it really takes to differentiate your law firm when every lawyer around you is offering the same thing. It's not just about being good ā itās about being known for something. Learn how to leverage your credibility, highlight your expertise, and build a brand that gets you Read More
What Should Your Marketing Budget Be?
One of the most common questions law firm owners ask is, 'What should my marketing budget be?' The answer depends on your firmās goals, growth stage, and market conditions; however, weāve got some guidelinesā¦ The 10% Rule of Thumb A widely accepted benchmark for law firms that want to grow is to reinvest around 10% of your top-line revenue back into marketing. This figure is NOT just your advertising budget or Read More
Where to Start with Your Law Firmās Marketing
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! š§ Whether you're launching your firm or finally getting serious about your marketing, this āBest Ofā episode featuring Marc Cerniglia gives you the no-fluff answer to that overwhelming question: where do I even begin? Marc lays out the exact first steps lawyers should take ā from building a credible website to creating simple, Read More
How to Create More Content Without More Work
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! ā” Most lawyers donāt have the time or energy to constantly create social media posts ā but that doesnāt mean your firm has to stay invisible online. In this Best Of conversation, Mike and Eddie reveal a simple system that turns one piece of content into weeksā worth of marketing material, saving you time while keeping your firm Read More
Your Next Big Case Could Come From Here
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! š” Many lawyers rely only on other attorneys or professionals for referrals, but thereās a powerful source of repeat business and new cases that most firms completely overlook. In this Best Of episode, John Hinson explains why these connections matter, how they can become your biggest advocates, and the simple ways to stay Read More
Can You Grow a Law Firm Without Spending on Marketing?
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! š” Yes, you can grow your law firm without spending a dime on marketingābut should you? In this episode, Danny Decker lays out what it really takes to build a thriving practice the āold-fashionedā way, and when itās time to stop being cheap and start thinking like a business owner. If youāve been holding back on marketing spend, this Read More
Are LSAs Better Than Google Ads for Law Firms?
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! šø Not sure whether Local Services Ads (LSAs) or Google Ads will give your law firm the best ROI? In this episode, Danny Decker breaks down the key differences between the twoāand why the answer isn't as black and white as you might think. Learn how to compare lead quality, cost per acquisition, and which platform is right for your Read More
How Much Should You Spend on Marketing for Your Law Firm?
Iām going to answer this question in two different ways. Please consider both responses - they are both important. 10% of Your Revenue Goal as a Benchmark First, consider 10% of your total revenue as a benchmark for marketing spend. But, base this calculation on your 12-month revenue target, not your current revenue. For example, if you want $100K in monthly revenue twelve months from now, I would look to Read More
Can Video Marketing Actually Bring You Cases?
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! š„ Video marketing can do more than boost your brandāit can drive real, trackable case generation. In this episode, Danny Decker breaks down how lawyers can use video the right way, including a smart two-step campaign strategy that turns viewers into clients. Whether youāre already investing in video or just getting started, this Read More
What Belongs Above the Fold on Your Law Firmās Homepage?
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! š Most law firm websites fail in the first five secondsābefore a visitor even scrolls. In this episode, Danny Decker breaks down exactly what must appear above the fold on your homepage to hook potential clients, earn their trust, and move them toward action. If youāre still guessing what goes where on your site, this is the clarity Read More
